Blog
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]
20 November 2017 · Igniyte
In the Press
Online consumer reviews are becoming increasingly important for UK businesses. Fresh Business Thinking recently drew upon an Igniyte-commissioned study to illustrate this point. Nearly a third of firms we polled devoted £20,000 on average to dealing with negative online feedback per year, with nearly a fifth investing around £30,000. In this digital world, Fresh Business […]
9 September 2016 · Igniyte
Blog
Igniyte contributed to a report conducted by The Competition and Markets Authority (CMA). The report showed what companies shouldn’t do when they use a review management strategy to manage their reputation online. Online reviews and endorsements This year, the CMA launched an investigation of companies and review sites who offer paid endorsements and post fake […]
1 July 2015 · Igniyte
In the Press
Market research and consumer insight news website, Research Live, covered Igniyte’s latest research on the Business of Reviews, which revealed that 51% of UK businesses have been affected by online reviews in the past year. The research, commissioned by Igniyte and conducted by OnePoll, surveyed 1,000 UK business owners or higher managers on the effect of […]
1 June 2015 · Igniyte
In the Press
The Business Reporter has published some of the key findings from Igniyte’s latest research on how online reviews have affected UK businesses. The paper, distributed with The Daily Telegraph, The Sunday Telegraph and City A.M. has reported on Igniyte’s findings from our Business of Reviews report, including the discovery that more than half of the […]
1 June 2015 · Igniyte
Blog
Igniyte has been working with consumer-facing customers for a number of years guiding them on how to deal with online commentary and reviews about their company or brand. Due to the authority of some review websites and forum platforms online, online marketers are having to deal with negative conversations appearing for searches of their company and […]
22 May 2015 · Igniyte
