Blog
New research finds that 80 of the 100 biggest listed companies in the UK have negative content about them on their Google page 1 search results, and many of them are failing to address the issue. The Grayling Online Reputation Report 2018 says 75 million people search for FTSE 100 companies, and 54% of them […]
14 December 2018 · Igniyte
In the Press
In business, as in life, reputation really is everything. And in the modern, digital world it is more important than ever for companies and individuals to maintain and protect what should be one of their biggest assets. At Igniyte, we work hard to understand this constantly evolving landscape; monitoring the factors affecting reputation and understanding […]
19 September 2018 · Igniyte
In the Press
Marketing Industry News has featured new research findings from Igniyte in its latest blog 5 killer stats to start your week. Ignitye’s Reputation Report 2018 reveals that 1 in 3 brands admits that negative content is damaging their business. The threat from media coverage has grown to 26% in 2018, from 17% since 2014. While 1 in […]
20 March 2018 · Igniyte
In the Press
BBC Radio 4’s You and Yours has been told that legislation protecting websites from lawsuits is ‘cleansing’ negative comments from online forums. Companies that threaten Section 5 defamation notices say they are a legitimate defence against false statements. But one forum says they lack the resources to challenge them, and negative comments are being “bleached”. Section […]
9 January 2018 · Simon Wadsworth
In the Press
Embracing Google and understanding how it works helps small business owners to improve their online presence in search results. These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, […]
7 November 2017 · Igniyte
Blog
Trolling victims on Twitter has becoming more and more common, so much so that the social media platform stepped in and launched a new Safety Centre, as they committed to “building a safer Twitter”. The company has previously faced wide-scale criticism for its failure to effectively tackle trolling and harassment on the site, despite several attempts. […]
30 July 2015 · Igniyte
Blog
Igniyte will be speaking at Leeds-based event The Brand & Audience Engagement Masterclass. Taking place on Tuesday 14th July, the Masterclass will cover all bases for brands to be able to develop a successful audience engagement strategy. Igniyte’s presentation – Brand Protection Online: What every brand needs to know and how to react quickly to […]
10 June 2015 · Igniyte
Blog
When Spanish citizen, Mario Costeja González asked Google to remove his page one search results relating to the forced sale of his house, it is unlikely that his lawyer would have been considering the case’s implications for civil liberties in Hong Kong. However, an article in the Financial Times (FT) now suggests that the ‘right […]
23 March 2015 · Igniyte
Reports
Teenage privacy: Managing your teenager’s personal information online We all want the best for our children, and maintaining a positive digital profile is essential for a generation who have grown up using the web. But when it comes to helping teenagers find their way in the online world, it can be hard for parents to […]
22 January 2015 · Igniyte
Blog
With the possibility that Internet trolls could now face two years in jail, Igniyte explores what it could mean for your online reputation. What Is Internet Trolling? In the ‘age of social media’ Internet trolling is one of the most prominent threats to anyone’s online reputation. Different from simply leaving a review, trolling, is where […]
15 December 2014 · Igniyte
In the Press
Igniyte discuss the Daniel Hegglin story on Sky News. Daniel Hegglin, a UK businessman and former Morgan Stanley banker, who took Google to court in a bid to prevent anonymous and malicious online posts about him appearing in search engine results, has finally reached a settlement. When Daniel Hegglin decided to Google himself, he discovered […]
24 November 2014 · Igniyte
In the Press
Radio 4 have contacted Igniyte to discuss the Right to be Forgotten ruling on Google. The program is called The Report and will air at 8pm (GMT) on 18 September 2014. The focus of the program is about why thousands upon thousands of people have contacted Google and submitted removal requests to have unwanted and negative content removed […]
17 September 2014 · Igniyte
In the Press
Igniyte featured in an article for the Telegraph, the downside of digital: coping with negative feedback. The article explores the effect that negative content online has on corporate reputation. Specifically, it goes on to highlight how British bosses have suggested that dealing with said content is their most prevalent business concern, with one in three […]
6 August 2014 · Igniyte
Blog
A campaign has been mounted to outlaw revenge porn. Not only embarrassing, at Igniyte, we believe revenge porn is an inherent risk to your online reputation. Revenge Porn is an Attempt to Induce Maximum Humiliation If you’ve not had the unfortunate pleasure of hearing of this new phenomenon, revenge porn is where ex-partners post sexually […]
30 June 2014 · Igniyte
Blog
A new survey by Igniyte reveals that three quarters of businesses believe, that when it comes to online presence, negative content is now their number one business worry. The Reputation Report – a study of 500 business owners and higher decision makers representing UK businesses commissioned by Igniyte, reveals that, when it comes to online […]
4 June 2014 · Igniyte
Blog
The issue of ‘brandjacking’ – hijacking a brand name for alternative purposes, is a serious threat to corporate online reputation, and you should be protecting against it as part of your online reputation management strategy. Your brand name is your search term; the word/phrase a user will use to find you in Google. If somebody, who […]
1 May 2014 · Igniyte
Blog
Anonymity is currently a huge issue, with anyone being able to post anything about anyone, so Google’s focus on Google+ Authorship is welcome and will hopefully lessen the extent that anonymous, false or scam content can receive a high ranking for an individual’s name.
29 April 2014 · Igniyte
Blog
In today’s digital world a company executive has little privacy, their lives are often made very public through social media and other online activity. The mismanagement of executive reputation can have wide reaching consequences for a company.
4 April 2014 · Igniyte
In the Press
This week marketing magazine PR Week published an article analysing how to tackle SEO. The article tackled a range of concerns on how to navigate the complex minefield of SEO in an increasingly diverse industry. PR Week turned to Igniyte when exploring the issue of SEO in managing your online reputation. The article itself was […]
16 February 2014 · Igniyte
Blog
Online bullying, adult content and defamatory comments shouldn’t be something a person has to live with, negative content online causes stress to not only directly to the individuals, but to their work colleagues, family and friends. Whilst the majority of our customers are high profile individuals and companies (from small businesses through to global corporations), […]
17 January 2014 · Igniyte
Blog
The past year has seen the vast rise of the popularity of the ‘selfie’, leading to a worldwide phenomenon known as the selfie Olympics.
13 January 2014 · Igniyte
In the Press
Since Igniyte was founded in 2011 it has grew and grew in interest, with more people inquiring about the services we offer every day. Whilst the internet is uncensored there will always be a demand for online reputation management and Igniyte’s founder and director Simon Wadsworth explains why this demand is growing. Simon talks to […]
12 November 2013 · Igniyte
Blog
News has emerged this week that a French court has ordered online monolith search engine Google to remove links on its search engine to images of ex-motorsport boss Max Mosley that depicted Mosley engaging in what has been deemed by mass media as an ‘orgy’ with prostitutes. This is just the latest development in a […]
11 November 2013 · Igniyte
In the Press
Igniyte’s research on online reputation management has been used in a feature in The Times newspaper.
30 July 2013 · Igniyte
