#negative content management

In the Press

Business Matters Magazine speaks to Simon Wadsworth about the effects of bad reviews and malicious posts

Simon Wadsworth states: “In a world where online comments, posts and bad reviews are constantly gaining in significance, firms must find ways to monitor and where necessary, tackle, damaging content.” Talking to Business Matters Magazine, Simon reveals just how damaging bad reviews can be for a business. Seventy-nine percent of British firms feel that online […]

12 October 2016 · Igniyte

In the Press

Business Advice Features Our Research: The Cost Of Reviews And Negative Comments

The rise of Internet trolls has come at a price for many businesses as some are using online review sites and forums to write negative comments about certain companies. Knowing how to respond to such reviews has been a common issue for many firms with some believing that no response is best, whilst others have […]

12 October 2016 · Igniyte

Blog

Are blog comments just too hard to handle?

Whilst comments on blogs and news sites promote a healthy discussion, they also need to be closely monitored, a task which can be time consuming for your company. We look at the best ways to handle blog comments and what to do when a comment is considered unacceptable. Comments can be crucial For some blogs […]

4 September 2015 · Igniyte

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In the Press

Igniyte have been Featured in Brandwatch Post!

This week marketing publication Brandwatch turned to Igniyte for an article exploring the need for a great reputation to maintain a great brand. Great Brands are built on a Great Reputation The article, titled ‘Great Brands are Built on Great Reputation,’ explored how great brands can maintain the great reputation they sorely need to promote […]

13 June 2014 · Igniyte