In the Press

Business Matters Magazine speaks to Simon Wadsworth about the effects of bad reviews and malicious posts

12 October 2016 · Igniyte

Simon Wadsworth states: “In a world where online comments, posts and bad reviews are constantly gaining in significance, firms must find ways to monitor and where necessary, tackle, damaging content.”

Talking to Business Matters Magazine, Simon reveals just how damaging bad reviews can be for a business. Seventy-nine percent of British firms feel that online reviews are important to the financial and reputational status of their businesses, yet over half of businesses surveyed reported experiencing malicious or negative posts of late, showing the importance of managing reviews effectively.

As reputation specialists, we are perfectly placed to help people implement this kind of comprehensive approach; devising a wide range of long-term strategies that can contribute to a business’ future success.

For the full article click here.

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