#online reputation management

Blog

How to manage your online reputation in the property sector

It is important to start thinking about how you manage your online reputation in the property sector. The industry does attract its fair share of comment and media attention that harms businesses, making it crucial to manage your brand’s online reputation effectively. Some businesses operating in the property sector get a bad rep – from […]

15 January 2025 · Igniyte

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11 Simple Ways to Enhance Your Company Reputation

In today’s business world, reputation is everything. What people think about your company – from products and services to the way it operates – either opens doors, or closes them. This is why creating and maintaining a strong company profile online has never been more important for your business’s reputation. Research from leading global online […]

23 July 2024 · Igniyte

Blog

The Definitive Guide to Reputation Management in 2021

In the digital age, the internet tends to be the first place that we turn to when we need, well, just about anything. From a plane ticket to the time that the local coffee shop opens, through to banking, we head towards the world wide web to find the information that we need. So when […]

27 July 2021 · Igniyte

Reports

Is your company or brand trusted online?

Protecting your reputation has never been more important than it is today. And we take a closer look at our Reputation Report. Company’s, businesses and brands are all concerned about their online reputation and the risks that they are facing from negative press, fake reviews, social media and much more. The Reputation Report is our […]

25 May 2021 · Igniyte

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A new online review partnership – Igniyte and Trustpilot

Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]

31 March 2020 · Igniyte

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30 essential online review facts and stats

There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The fact is that online reviews can be very good for your business. And then there’s the flip side. Negative, or even fake reviews, that […]

29 October 2019 · Igniyte

Blog

Create a great social media strategy

A good solid social media strategy shouldn’t be an afterthought when it comes to your online reputation. It can contribute a lot to your online reputation. And to get ahead in business you should be incorporating it into your business growth plans… from day one. Whether you are managing your personal or business brand, social […]

11 July 2019 · Igniyte

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Taking Control Of Your Online Reputation – New Guide

Igniyte founder Simon Wadsworth features among the guest authors sharing their expertise and advice in the latest must-have guide for entrepreneurs, CEOs and marketeers. Taking Control Of Your Online Reputation by Simon Wadsworth is a practical online reputation guide in a new book titled Every Entrepreneurs Guide: Focus on Marketing. Simon Wadsworth is one of […]

3 July 2019 · Igniyte

Blog

What Is Online Reputation Management?

When you Google yourself, or your business what do you see? Are you being represented fairly? Or not? Do you need to take control of what people see when they search for you online? Online reputation management (ORM) puts you in control of what people see when they search for you online. Which is very […]

19 June 2019 · Igniyte

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Boeing’s reputation is on the line | Igniyte

Two Boeing 737 Max airplane crashes in five months have put Boeing’s reputation on the line. With a growing global market and orders rolling in for its best-selling 737, the aerospace giant was riding high. Now there are literally billions of dollars at stake at Boeing. The fatal crashes are horrific accidents, devastating lives and […]

15 March 2019 · Igniyte

Reports

Reputational Risk – The Reputation Report

Protecting a positive business reputation is a real challenge. A big worry for many companies is the reputational risk they’re facing from negative press, reviews, social media and more. The Reputation Report is our latest research into the scale of the problems facing businesses in the UK. Reputational risk Working in today’s highly transparent, fast-paced digital […]

13 March 2018 · Igniyte

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How much could a bad customer experience cost your business?

Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]

20 November 2017 · Igniyte

In the Press

Embracing Google: What you can and can’t get removed from search

Embracing Google and understanding how it works helps small business owners to improve their online presence in search results. These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, […]

7 November 2017 · Igniyte

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Pokémon Go at one – catching ‘em all

In summer 2016, the game which had already smashed records in the US, became available to download in the UK. In the early stage of its launch, Pokémon Go was downloaded at a never before seen speed. It had more daily users than Twitter in the US in the week following its launch and attracted more engagement […]

14 July 2017 · Igniyte

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8 tips for clickable social content

Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click through to your website or blog. Here are Igniyte’s 8 tips for making your social content more clickable. 1 Provide clear value to the right […]

10 July 2017 · Igniyte

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Calling all SME owners: free trial

Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool. Igniyte is offering SME owners a free trial of our new Igniyte Mentions service. It enables you to discover what people are saying about your business online – so you can promote […]

5 July 2017 · Simon Wadsworth

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Why it pays to have social media reputation management

Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management. A brand’s online reputation relies heavily on the views of the customers/clients. On the one hand a great review or conversation about […]

30 June 2017 · Roz Sheldon

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The new Data Protection Bill – good news for your reputation

Plans for a new Data Protection Bill in the UK are confirmed in the 2017 Queen’s Speech – good news for your online reputation. The rules give young people new rights to demand social media networks delete personal data held, prior to turning 18. The proposed Data Protection Bill will reflect plans described in the […]

21 June 2017 · Igniyte

Blog

How can a blog help my business?

There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]

20 June 2017 · Igniyte

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Is your company, brand or supply chain falling foul of the Modern Slavery Act 2015?

Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay to check and act now on the Modern Slavery Act 2015. It’s been two years since the ground-breaking Modern Slavery Act 2015 came […]

18 May 2017 · Igniyte

Blog

Is your company or brand trusted online?

In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]

25 April 2017 · Roz Sheldon

In the Press

What AI means for managing your reputation on social media

Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]

27 March 2017 · Igniyte

In the Press

Positive reputation and customer loyalty

Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]

27 March 2017 · Igniyte

Blog

Reviews and trust: how the right strategy can transform your brand reputation

Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]

15 March 2017 · Igniyte

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How to bring a ‘boring’ brand to life on social media

Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]

6 March 2017 · Igniyte

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Why it pays to keep your social media profiles clean in 2017

We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]

28 February 2017 · Andrew Hulland

Blog

Ranking factors in 2017: what you need to know

It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]

20 February 2017 · Igniyte

Blog

What is PR and how does it affect online reputation management?

PR is one of those many marketing techniques that’s been around for decades. Despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things. According to its professional body the Chartered Institute of Public Relations, PR is a “… planned and sustained effort to establish and […]

16 February 2017 · Igniyte

In the Press

Agencies and integration: Simon speaks to PR Moment

As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]

10 February 2017 · Igniyte

In the Press

Are franchises compatible with online communities?

Managing franchises has always been a challenge. On one hand, entrepreneurs have scope and freedom to run a business already attached to a successful, well-known brand name. While brands, on the other hand, can impose a wealth of restrictions. This includes personalisation and differentiation, making it harder for individual franchisees to get to know their […]

10 February 2017 · Igniyte

Blog

Creating a winning video marketing strategy

Video marketing thrives in virtually every content platform, making it key to any modern content creation strategy. With the right video content, posted on the right platform, you’ll have the power to engage, and impress your target audience more effectively than ever before. Power of video marketing Video now accounts for 69% of all online […]

2 February 2017 · Igniyte

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Why quality content matters for your reputation

High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]

26 January 2017 · Igniyte

Blog

Should we really trust Google?

It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]

20 January 2017 · Igniyte

In the Press

Prolific North Highlights Igniyte’s 2017 Predictions

In its annual look-ahead, Prolific North looks to Northern experts, such as Igniyte, working across a range of industries to get a first-hand view of what we can expect to emerge in the way of trends, techniques and features in the next 12 months. Hence,they took the thoughts of 16 experts across different industries. The […]

22 December 2016 · Igniyte

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Seasonal Stories: Reputation Full Circle With Burberry

Successful Christmas campaigns can take many forms. Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The stellar cinematic style of the ad creates an impressive visual. Likewise, it utilises an all-star cast to depict the life, achievements and heartaches of the brand’s founder. Evolving Burberry Looking at this beautiful, […]

21 December 2016 · Igniyte

Blog

Seasonal Stories: Vegetable Tales With Aldi

Each of Igniyte’s festive blog posts will look at a brand which is an exceptional example of reputation management. In the case of Aldi, it has become a household name in the UK (along with Lidl) by revolutionising the role of the discounter. It has become a loved brand in Britain. It even now sponsors […]

16 December 2016 · Igniyte

In the Press

PR Week Includes Igniyte Research In Weekly Roundup

In line with its end of week round-up of top stories, PR Week has noted Igniyte’s Christmas party research in a recent edition of Flack on Friday. The survey took in the views of British professionals across eight different employment sectors and investigated their Christmas party habits. The findings looked at people’s history of behaviour […]

9 December 2016 · Igniyte

In the Press

Rating Culture: Marie Claire Looks To Igniyte’s BOR

In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]

1 December 2016 · Igniyte

In the Press

Festive Fear! The Scottish Sun Covers Igniyte Christmas Research

An Igniyte Christmas parties survey found that over a quarter of Scots believed they’d say (or even do) something they’re likely to regret the following day. From the one in eight who have pulled a sickie the following day after over indulgence to the third of people who have flirted with colleagues in the past, […]

28 November 2016 · Igniyte

In the Press

City AM Rounds Up Igniyte Christmas Party Data

With the festive season soon upon us, Igniyte has released fresh findings about worker’s Christmas party habits, which were reported in City AM. The study found that, with plenty of booze flowing, one in three employees have flirted with their colleagues. A gung-ho one in four went further and kissed a co-worker. What This Means […]

26 November 2016 · Igniyte

In the Press

Igniyte Gives Tips To SMEs On Managing Their Online Reputation

Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]

21 November 2016 · Igniyte

In the Press

The Guardian Contacts Igniyte About Teenager’s Future Reputation

Following runaway teen Arthur Heeler-Frood’s safe return home this month, The Guardian contacted Igniyte’s head of client services Roz Sheldon for her thoughts on how this wealth of press coverage may affect his online reputation in years to come. Commenting Sheldon said: “The EU’s ‘right to be forgotten’ only extends to removing information in breach […]

16 November 2016 · Igniyte

Blog

How To Keep Online Reviews Honest

Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]

4 November 2016 · Igniyte

In the Press

How Small Businesses Cope With Negative Reviews Online

Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews. With unmoderated review sites and forums rising, it is becoming increasingly difficult to manage reviews directed at your business. In line with this, almost 19 per cent of those taking part in the research said […]

26 October 2016 · Igniyte

Blog

Samsung’s Reputation: How can you recover from a reputation crisis?

Samsung started rolling out the Note7 on 19th August 2016. Reports soon emerged that the Note7 was prone to overheating, causing some devices to catch fire. Dissatisfied customers aired their displeasure with Samsung on social media sites like Twitter, creating memes which harmed the firm’s brand online. Dealing with the problem, Samsung rolled out an […]

25 October 2016 · Igniyte

In the Press

Business Matters Magazine speaks to Simon Wadsworth about the effects of bad reviews and malicious posts

Simon Wadsworth states: “In a world where online comments, posts and bad reviews are constantly gaining in significance, firms must find ways to monitor and where necessary, tackle, damaging content.” Talking to Business Matters Magazine, Simon reveals just how damaging bad reviews can be for a business. Seventy-nine percent of British firms feel that online […]

12 October 2016 · Igniyte

In the Press

Business Advice Features Our Research: The Cost Of Reviews And Negative Comments

The rise of Internet trolls has come at a price for many businesses as some are using online review sites and forums to write negative comments about certain companies. Knowing how to respond to such reviews has been a common issue for many firms with some believing that no response is best, whilst others have […]

12 October 2016 · Igniyte

In the Press

Igniyte featured on best reputation management agencies of 2016

Business News Daily (BND) featured Igniyte in its recent review of the Best Reputation Management Services of 2016. BND examined a wide selection of reputation management services while compiling these rankings, before narrowing down the list. The online marketing publication prioritised openness and transparency in their selection criteria, also examining whether each company specialised in […]

23 September 2016 · Igniyte

Blog

How important are green credentials when considering reputation?

Having green credentials is an increasingly important factor when it comes to managing a brand’s reputation. Some companies have actively taken steps to become more sustainable and ethical, with others yet to see its value. We have seen a global rise in ethical practice over the years, with more jumping on the bandwagon. Being ethical […]

15 September 2016 · Igniyte

In the Press

Igniyte study used to explain the ‘Business of Reviews’

Online consumer reviews are becoming increasingly important for UK businesses. Fresh Business Thinking recently drew upon an Igniyte-commissioned study to illustrate this point. Nearly a third of firms we polled devoted £20,000 on average to dealing with negative online feedback per year, with nearly a fifth investing around £30,000. In this digital world, Fresh Business […]

9 September 2016 · Igniyte

Blog

How can companies attract top talent online?

Increasingly, people are using digital channels to find jobs. It is important that businesses build a strong presence online to ensure that they stand out. A crowded recruitment market place makes it harder to be noticed by prospective employees. So how can companies attract top talent online? Attract top talent online A study conducted by Total […]

20 June 2016 · Igniyte

Blog

More than a third of UK universities hit by a cyber attack every hour

A study conducted by market research firm, Vanson Bourne, finds that more than a third of the UK’s universities are hit by a cyber attack every hour. This highlights the need for higher cybersecurity. It also found that a shocking 87% of the university IT leaders surveyed had experienced at least one successful cyber attack. […]

23 March 2016 · Igniyte

Reports

Protecting Company & Executive Reputation

Unlike a printed newspaper; online news, comments and social posts can last forever. In an age where information is shared online in an instant; individuals and companies are now finding that personal data, comments and articles are stored indefinitely and published online for the world to see. Protecting company & executive reputation is more important […]

23 March 2016 · Igniyte

Blog

Maria Sharapova teaches us a vital personal reputation management lesson

Tennis player Maria Sharapova has recently faced a significant reputational crisis. However, the star’s response could teach us a lesson in how to effectively manage personal reputation. Maria’s story -personal reputation management PR Week recently reported that Maria Sharapova has admitted to taking the drug meledonium for health concerns since 2006. The star announced that the […]

17 March 2016 · Igniyte

Blog

How to improve corporate reputation to enhance revenue

Your company’s reputation accounts for a significant portion of its overall value. In other words, if you learn how to improve corporate reputation for your business, you can ensure that your brand maintains the consumer trust required to generate revenue. Valuable asset The Quoted Companies Alliance and BDO released their latest small and mic-cap sentiment […]

9 March 2016 · Igniyte

Blog

Online money forums: How to engage with comments about your company

Online money forums are perhaps the most active; money issues affect everyone and consumers look to each other for advice on how to save money. Because of this, the audience on these forums is huge, and it can be overwhelming to financial brands to know how to engage with them. The importance of brand trust […]

4 November 2015 · Igniyte

Reports

Protecting Your Company’s Reputation From Employee Risk

Protecting company reputation from employee risk. In today’s transparent and immediate online world, there are a huge amount of channels for a company to consider and manage when trying to protect its reputation. With 70% of consumers surveyed for a Weber Shandwick report stating that they would avoid buying a product if they don’t like […]

26 October 2015 · Igniyte

In the Press

Igniyte writes for Real Business on the impact of the Modern Slavery Act

Igniyte has written for Real Business on the effect the new Modern Slavery Act will have on businesses, and why they need to take action immediately to comply. Failure to comply with the new legislation – which came into effect in October 2015 – will not only lead to a possible injunction, but it could […]

21 October 2015 · Igniyte

Blog

The facts of revenge porn and online reputation management

Revenge porn is an official offence under UK law. Igniyte takes some time to explain the facts of revenge porn and how they apply to online reputation management. Definition of revenge porn Revenge porn is sexually explicit media that’s posted online without the consent of the individual(s) involved. The ultimate example is Jennifer Lawrence; Elle UK […]

9 July 2015 · Igniyte

Blog

Google’s started hiding G+ links: So what do we use it for?

Google’s web services no longer directly use G-links to link to Google+ profiles. Igniyte looks at the effects of these changes and whether Google+ is still something that benefits Online Reputation Management. If you search for an individual or company on a desktop, you’ll see that on the right hand side is the name with […]

11 June 2015 · Igniyte

In the Press

How reviews affect UK businesses: Igniyte talks on Share Radio

Igniyte featured on Share Radio’s Morning Money programme to talk about how bad online reviews are affecting UK businesses. Following our research into the real business cost of online reviews and forum posts, Igniyte was interviewed on the effect of bad reviews to businesses and the importance they hold for a good brand reputation. They commented […]

3 June 2015 · Igniyte

Blog

Google will include tweets in search engine results

Google has announced that it will include individual tweets in search results. This could mean that Twitter will come to play a more prominent role in online reputation management. Social media and Google Social media has always played a prominent role in online reputation management because of how highly official profiles rank on Google. The […]

28 May 2015 · Igniyte

Blog

The Business of Reviews – research released by Igniyte

Igniyte has been working with consumer-facing customers for a number of years guiding them on how to deal with online commentary and reviews about their company or brand. Due to the authority of some review websites and forum platforms online, online marketers are having to deal with negative conversations appearing for searches of their company and […]

22 May 2015 · Igniyte

Blog

Igniyte networks available all across the globe

Igniyte has attended business events across the world in the last few weeks as we continue to establish networks and grow our business. Representatives of Igniyte travelled to Dubai for the Arabian Travel Market (ATM) from 4th to 7th May, whilst representatives also headed down to London for the Great British Business Show 2015 from […]

22 May 2015 · Igniyte

Reports

The Business of Reviews Report

A report published by Igniyte looks into the real cost of online reviews to businesses in the UK. Business owners and higher managers from 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their businesses financially, but also in terms of reputation. The findings suggest that unsubstantiated reviews […]

22 May 2015 · Igniyte

In the Press

Igniyte’s Online Review Strategy Article for Top Marketing

Igniyte wrote an expert article for popular brand marketing publication, Brandwatch, on the importance of having an online review strategy. They stressed the importance of brands and companies having a solid review strategy in place and being proactive in managing their online reputation, rather than waiting until a crisis hits. Quoting exclusive data on UK […]

21 May 2015 · Igniyte

Blog

Building a Positive Reputation Online for Estate Agents

With activity in the housing market set to pick up with the onset of spring, estate agents should be focusing on building a positive reputation online. The best time to enter the housing market There’s no time like spring. The sun is finally shining again, gardens across the country are in bloom and new life […]

5 March 2015 · Igniyte

Blog

The Power of Twitter in Online Reputation Management

Social media is a powerful tool for managing online reputation. Twitter is currently one of the leading social networks worldwide. According to Statista – the statistics portal, Twitter had 271 million monthly active users, in the second quarter of 2014. An article in the Financial Times revealed some interesting findings by ‘Socialbro’ – an organisation that ‘helps companies market themselves on Twitter’. The survey, […]

23 February 2015 · Igniyte

Reports

Young People’s Lives Online Infographic

How do you keep today’s tech-savvy young people safe, while allowing and encouraging them to enjoy the benefits of engaging across social media? The online safety of young people matters. What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for? Igniyte’s ‘Young […]

21 January 2015 · Igniyte

Reports

A Guide to Managing Your Personal Information Online

Personal reputation management – a guide The Internet started its life as an open research tool, and therefore privacy of information was less important than the need for information to be readily available and searchable. Whilst in the early days the content was predominantly text, today, images and video are shown in search results. A […]

14 December 2014 · igniyte

Reports

The Reputation Report

In a study commissioned by Igniyte, 500 business owners and higher decision makers representing organisations across the UK were asked to consider issues relating to company online reputation and how it impacts on their business. The Reputation Report: An overwhelming 88% of the businesses studied believe that having a positive online presence is important to the […]

14 December 2014 · Igniyte

Blog

Hotel Reputation and Review Management

Considering the threat negative reviews pose to the online reputation of the travel industry, this week Igniyte outlines five effective steps for hotel reputation and review management.

13 November 2014 · Igniyte

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Blog

Negative Content is now Number One Worry for Online Presence

A new survey by Igniyte reveals that three quarters of businesses believe, that when it comes to online presence, negative content is now their number one business worry. The Reputation Report – a study of 500 business owners and higher decision makers representing UK businesses commissioned by Igniyte, reveals that, when it comes to online […]

4 June 2014 · Igniyte

Blog

Update: Google Flooded by ‘Right to be Forgotten’ Requests

A week has passed since a Europe Union (EU) court established ‘the right to be forgotten,’ and news sources are now suggesting that Google has already been flooded with complaints. What does this mean for the right to be forgotten in online reputation management, going forward? The Case that Established the Ruling Last week the highest […]

23 May 2014 · Igniyte

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Blog

Launch of the New blog, Reputation Matters

A brand new blog, Reputation Matters, from Igniyte’s founder and managing director, Simon Wadsworth, launched this week. Simon, an Internet entrepreneur and expert in online reputation management, is an authority on all things new media. He is well known for his ability to design effective and long term solutions to issues faced by organisations in […]

27 February 2014 · Igniyte

Blog

The Google URL Removal Tool and How it Works

Google released its latest transparency report this week. It provides a key insight into its ‘takedown request tool’. The Google removal tool is the feature of the search engine giant which allows users to request that certain URL’s are removed from Google searches. Google then reviews said removal requests and if they are defamatory or […]

27 December 2013 · Igniyte

In the Press

Igniyte talks to The Yorkshire Insider; The Troll Hunter

Since Igniyte was founded in 2011 it has grew and grew in interest, with more people inquiring about the services we offer every day. Whilst the internet is uncensored there will always be a demand for online reputation management and Igniyte’s founder and director Simon Wadsworth explains why this demand is growing. Simon talks to […]

12 November 2013 · Igniyte

Blog

Google+ Content for Online Reputation and Search Rankings

Ever since Google launched their social media platform, Google+, there has been little doubt that it has failed to match the current market leaders in social platforms, Facebook, Twitter and LinkedIn.

29 August 2013 · Igniyte

Blog

Google Issue Warning over Press Releases

This week Google has announced it will be cracking down on press releases and advertorials that use optimised anchor text for SEO purposes.

2 August 2013 · Igniyte

Blog

New Management Blog ‘Reputations’ Providing Valuable Advice

Reputation Management is a hot topic with many major papers covering articles on online reputation management the Daily Telegraph recently covered an article on Igniyte. Businesses and individuals are becoming increasingly aware of the importance of having a positive online image as more and more people use the internet and the influence a company’s online reputation […]

12 July 2013 · Igniyte

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In the Press

Igniyte talks to The Guardian’s Tim Dowling

Igniyte’s Simon Wadsworth spent a day helping out The Guardian’s Tim Dowling look into his Online Reputation Management. For the article Search Me – Online Reputation Management Igniyte took Tim through his own reputation as seen on Google’s search results. The time spent with Tim allowed us to take him through the process of evaluating his own […]

24 May 2013 · Igniyte

Blog

Managing your employees when using social media

Regardless of the size of your business it is vital to understand that all employees are associated with the company, therefore it is vital they protect and promote your business well.

10 August 2012 · Igniyte