Blog
People rarely start thinking about reputation management when things are calm. Most reach this point because something online has started to feel out of proportion to reality. A single review dominates perception. An old article refuses to fade. Search results no longer reflect the business or individual they know themselves to be. At that stage, searching […]
19 January 2026 · Roz Sheldon
Blog
For many of the executives and high-net-worth individuals we work with at Igniyte, the phrase “personal branding” can sometimes feel like a buzzword reserved for influencers. But if we strip away the marketing jargon, what we are really talking about is reputation. In 2026, your reputation is no longer just what people say about you […]
15 December 2025 · Roz Sheldon
Blog
It is important to start thinking about how you manage your online reputation in the property sector. The industry does attract its fair share of comment and media attention that harms businesses, making it crucial to manage your brand’s online reputation effectively. Some businesses operating in the property sector get a bad rep – from […]
15 January 2025 · Igniyte
Blog
Reviews are central to the way online businesses are perceived by both potential and existing customers. But how do you deal with and remove fake reviews? Having lots of positive reviews gives your brand a competitive advantage over those that aren’t rated so highly. But if customer feedback is negative and reviews are poor it […]
3 March 2021 · Igniyte
Blog
Igniyte was asked by the Competition & Markets Authority (CMA) to contribute to an investigation into fake online reviews. Following this, the CMA produced an investigation report, detailing the action they will take against any website or company in breach of the guidelines set. The CMA announced they had taken action against Total SEO & Marketing […]
10 March 2016 · Igniyte
In the Press
Igniyte featured on Share Radio’s Morning Money programme to talk about how bad online reviews are affecting UK businesses. Following our research into the real business cost of online reviews and forum posts, Igniyte was interviewed on the effect of bad reviews to businesses and the importance they hold for a good brand reputation. They commented […]
3 June 2015 · Igniyte
Reports
A report published by Igniyte looks into the real cost of online reviews to businesses in the UK. Business owners and higher managers from 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their businesses financially, but also in terms of reputation. The findings suggest that unsubstantiated reviews […]
22 May 2015 · Igniyte
In the Press
Igniyte has been featured in Business Matters Magazine in which we explain Why online reputation management is essential SEO optimisation tool for businesses & brands. The article looks at how Search Engine Optimisation has changed and why businesses need to be increasingly concerned at managing online reputation. The article focuses on giving advice on how best […]
29 July 2013 · Igniyte
Blog
Travel Click Holidays (www.travelclickholidays.co.uk) an online travel agency has closed after negative reviews appeared on customer review sites and forums. The Enfield based company sold package holidays and flights to several destinations, which included Dubai, Las Vegas, Cyprus and Greece. The company website stated that the business was closed for maintenance. However, a statement from the […]
29 July 2013 · Igniyte
