Blog
It should come as no surprise that the internet and its search engines have become the perfect way to research a person before making contact for their professional services. Now we can check out review sites, read their social media postings and then assess if they are a person that we want to employ or […]
24 February 2021 · Niall Stamp
Blog
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]
31 March 2020 · Igniyte
Blog
Igniyte founder Simon Wadsworth features among the guest authors sharing their expertise and advice in the latest must-have guide for entrepreneurs, CEOs and marketeers. Taking Control Of Your Online Reputation by Simon Wadsworth is a practical online reputation guide in a new book titled Every Entrepreneurs Guide: Focus on Marketing. Simon Wadsworth is one of […]
3 July 2019 · Igniyte
Blog
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]
22 January 2019 · Igniyte
Blog
Yes, absolutely and here’s why… In the fifth of our blog posts about the upcoming GDPR (General Data Protection Regulation), we are looking at what Brexit means for GDPR. By definition, GDPR is an EU data protection standard that applies to all businesses that deal with the EU. However, despite Brexit, British companies are still […]
16 April 2018 · Igniyte
Blog
In the fourth of our blog posts about the upcoming GDPR (General Data Protection Regulation) we’re looking at the rights you, as an individual, have regarding your data. GDPR sets out 8 basic rights for individuals: The right to access: this means that individuals have the right to request access to their personal data, […]
10 April 2018 · Igniyte
Blog
It’s that time of year again and, if you haven’t already had your office Christmas party, you’ll be gearing up for the festivities this week. For many it’s a chance to party hard, celebrate the end of work and start the holiday season. Unfortunately for some, the office party is fraught with problems. UK workers […]
19 December 2017 · Igniyte
Blog
A quick look at what’s influencing the reputations of businesses, brands and people around the world right now. Sprouts are err… in fashion? Brussel Sprouts – long deemed enemy of Christmas dinner and revered by children the world over – are this year’s must-have accessory! As foodie reputations go, sprouts never had the best rep. […]
18 December 2017 · Igniyte
Blog
There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]
20 June 2017 · Igniyte
Blog
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]
25 April 2017 · Roz Sheldon
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]
27 March 2017 · Igniyte
Blog
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]
28 February 2017 · Andrew Hulland
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
In the Press
As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]
10 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
In the Press
In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]
1 December 2016 · Igniyte
In the Press
As Christmas looms closer, the Glasgow Evening Times recently ran a story based on the findings from our Christmas party research. The study reported – amongst other things – that a quarter of Scottish responders said they were apprehensive about their work’s festive get together weeks before the actual event. The findings showed good reason […]
29 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk has reported on Igniyte’s Christmas survey which reveals the unfortunate pit-falls of the holiday season for British workers. The highlights of the study show that, with the help of alcohol, one in three employees flirted with their colleagues. Furthering this, another quarter have made a move and kissed a co-worker. With most people now […]
28 November 2016 · Igniyte
In the Press
An Igniyte Christmas parties survey found that over a quarter of Scots believed they’d say (or even do) something they’re likely to regret the following day. From the one in eight who have pulled a sickie the following day after over indulgence to the third of people who have flirted with colleagues in the past, […]
28 November 2016 · Igniyte
In the Press
With the festive season soon upon us, Igniyte has released fresh findings about worker’s Christmas party habits, which were reported in City AM. The study found that, with plenty of booze flowing, one in three employees have flirted with their colleagues. A gung-ho one in four went further and kissed a co-worker. What This Means […]
26 November 2016 · Igniyte
Blog
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously across all areas of the planet, the arrival of smartphones, tablets and wearable tech is also letting people stay more up to date and connected than ever […]
22 November 2016 · Igniyte
In the Press
Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]
21 November 2016 · Igniyte
In the Press
Following runaway teen Arthur Heeler-Frood’s safe return home this month, The Guardian contacted Igniyte’s head of client services Roz Sheldon for her thoughts on how this wealth of press coverage may affect his online reputation in years to come. Commenting Sheldon said: “The EU’s ‘right to be forgotten’ only extends to removing information in breach […]
16 November 2016 · Igniyte
Blog
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But total strangers can potentially view social media content, so this raises a key question. By pursuing this action, are you damaging your child’s reputation online? Parents on social media Social media use is rising rapidly among […]
15 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews. With unmoderated review sites and forums rising, it is becoming increasingly difficult to manage reviews directed at your business. In line with this, almost 19 per cent of those taking part in the research said […]
26 October 2016 · Igniyte
Blog
Samsung started rolling out the Note7 on 19th August 2016. Reports soon emerged that the Note7 was prone to overheating, causing some devices to catch fire. Dissatisfied customers aired their displeasure with Samsung on social media sites like Twitter, creating memes which harmed the firm’s brand online. Dealing with the problem, Samsung rolled out an […]
25 October 2016 · Igniyte
In the Press
Prolific North reports that Igniyte starred in a 5STAR’s online trolling documentary Sex Lies and Trolls: Going Viral. The show documented their efforts to help MMA fighter Alex Reid, a victim of online trolling, revitalise his image. Speaking out, Igniyte Managing Partner Simon Wadsworth commented “We were keen to work with Alex to develop his […]
9 September 2016 · Igniyte
Blog
With 12 Olympic medals, including six golds, Ryan Lochte has built a career as one of the most successful Olympians of all time. Lochte also has the problem of being in the shadow of 23-time gold medallist Michael Phelps. This problem has plagued Lochte for all of his professional career. The fact that he dyed […]
30 August 2016 · Igniyte
Blog
If you experience a reputational crisis, you may find yourself asking “is it possible to remove my name from Google?”. Instead of attempting to gag search engines such as Google, which can come back to bite you, it’s best to focus on implementing an online reputation management strategy. This helps you to focus on improving […]
20 April 2016 · Igniyte
Blog
Controversial app ‘Peeple’ is back in the news this month, after its recent launch. The app allows users to give feedback on people they have interacted with in personal, professional and romantic scenarios. This could potentially cause damage to personal and professional online reputations. The app caused uproar at the back end of last year, after it […]
24 March 2016 · Igniyte
Blog
Tennis player Maria Sharapova has recently faced a significant reputational crisis. However, the star’s response could teach us a lesson in how to effectively manage personal reputation. Maria’s story -personal reputation management PR Week recently reported that Maria Sharapova has admitted to taking the drug meledonium for health concerns since 2006. The star announced that the […]
17 March 2016 · Igniyte
Blog
If searching for your name in Google shows links to unwanted content, how do you go about controlling this information? What unwanted content can you remove? Unwanted content can come in various different forms and can have a negative impact on how you are perceived both personally and professionally. It’s generally information about you that’s displayed […]
3 March 2016 · Igniyte
Blog
The appeal that Google launched to challenge a ruling that said that they must apply the ‘right to be forgotten’ to global domains has now been rejected. Igniyte asks what this means for the future of the right to be forgotten in Europe. CNIL order Following the landmark right to be forgotten ruling made by […]
29 September 2015 · Igniyte
Blog
Research by Igniyte finds that a large number of people are seeking help to protect themselves and their family’s personal information online. The data – based on the enquiries Igniyte received in 2014-15 – shows that 40% of overall enquiries about online reputation are from ordinary people wanting to delete information from the Internet. The findings came […]
21 August 2015 · Igniyte
Blog
Under-18s could soon be able to delete their social media past, after an online privacy campaign called iRights was launched. iRights calls for the government to allow young people the ability to easily delete or edit anything they have ever posted online. As it stands, it takes just one click to post something online, but trying […]
3 August 2015 · Igniyte
Blog
Trolling victims on Twitter has becoming more and more common, so much so that the social media platform stepped in and launched a new Safety Centre, as they committed to “building a safer Twitter”. The company has previously faced wide-scale criticism for its failure to effectively tackle trolling and harassment on the site, despite several attempts. […]
30 July 2015 · Igniyte
Blog
Revenge porn is an official offence under UK law. Igniyte takes some time to explain the facts of revenge porn and how they apply to online reputation management. Definition of revenge porn Revenge porn is sexually explicit media that’s posted online without the consent of the individual(s) involved. The ultimate example is Jennifer Lawrence; Elle UK […]
9 July 2015 · Igniyte
Blog
The BBC is publishing a list of articles which have been removed from certain Google searches under the Google Spain ruling – commonly known as the Right to be Forgotten. The Google Spain ruling has been in place since May 2014. It allows someone to request an article to be removed from Google’s search results for […]
9 July 2015 · Igniyte
Blog
Former US Secretary of State Hillary Clinton announced her campaign to become the President of the United States in 2016 on social media. What does Clinton’s shock announcement say about the power of social media and how can it be harnessed to manage your company’s reputation online? Clinton’s first attempt to become President of the […]
16 April 2015 · Igniyte
Reports
Teenage privacy: Managing your teenager’s personal information online We all want the best for our children, and maintaining a positive digital profile is essential for a generation who have grown up using the web. But when it comes to helping teenagers find their way in the online world, it can be hard for parents to […]
22 January 2015 · Igniyte
Reports
Personal reputation management – a guide The Internet started its life as an open research tool, and therefore privacy of information was less important than the need for information to be readily available and searchable. Whilst in the early days the content was predominantly text, today, images and video are shown in search results. A […]
14 December 2014 · igniyte
Blog
In light of comments made by digital expert Martha Lane Fox, this week Igniyte asks whether teenagers should have an automatic right to be forgotten.
15 October 2014 · Igniyte
Blog
Igniyte has discovered this week, that Google have recently announced that they have granted over 40% of right to be forgotten requests.
10 October 2014 · Igniyte
Blog
A survey, suggesting American’s want to be forgotten online too, has led Igniyte to ask this week whether the right to be forgotten could work Stateside.
25 September 2014 · Igniyte
In the Press
Radio 4 have contacted Igniyte to discuss the Right to be Forgotten ruling on Google. The program is called The Report and will air at 8pm (GMT) on 18 September 2014. The focus of the program is about why thousands upon thousands of people have contacted Google and submitted removal requests to have unwanted and negative content removed […]
17 September 2014 · Igniyte
Blog
Due to the Jennifer Lawrence scandal, Igniyte wants to take the time to explain why you should keep an eye on the places your pictures are stored online. A Private Picture Can Damage Your Reputation Online With smartphones, it is easier than ever to take a candid snap, and with social media and cloud tools, […]
3 September 2014 · Igniyte
Blog
A campaign has been mounted to outlaw revenge porn. Not only embarrassing, at Igniyte, we believe revenge porn is an inherent risk to your online reputation. Revenge Porn is an Attempt to Induce Maximum Humiliation If you’ve not had the unfortunate pleasure of hearing of this new phenomenon, revenge porn is where ex-partners post sexually […]
30 June 2014 · Igniyte
Blog
A week has passed since a Europe Union (EU) court established ‘the right to be forgotten,’ and news sources are now suggesting that Google has already been flooded with complaints. What does this mean for the right to be forgotten in online reputation management, going forward? The Case that Established the Ruling Last week the highest […]
23 May 2014 · Igniyte
Blog
“How do you keep today’s tech-savvy young people safe online, while allowing and encouraging them to enjoy the benefits of engaging across social media? What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for?” An e-book published by Igniyte – A Guide to […]
15 April 2014 · Igniyte
Blog
The past year has seen the vast rise of the popularity of the ‘selfie’, leading to a worldwide phenomenon known as the selfie Olympics.
13 January 2014 · Igniyte
In the Press
Since Igniyte was founded in 2011 it has grew and grew in interest, with more people inquiring about the services we offer every day. Whilst the internet is uncensored there will always be a demand for online reputation management and Igniyte’s founder and director Simon Wadsworth explains why this demand is growing. Simon talks to […]
12 November 2013 · Igniyte
Blog
News has emerged this week that a French court has ordered online monolith search engine Google to remove links on its search engine to images of ex-motorsport boss Max Mosley that depicted Mosley engaging in what has been deemed by mass media as an ‘orgy’ with prostitutes. This is just the latest development in a […]
11 November 2013 · Igniyte
Blog
Many people can often make comments which may be mis-understood and can give them a bad reputation; however the fallout is usually contained to a small group of people within a specific area.
10 July 2013 · Igniyte
Blog
The UK Information Commissioners Office has given Google until the 20th September to change its privacy policy after recent reviews of updates to their privacy policy found that the site may be breaching the UK Data Protection Act. The anticipated move by the UK data protection watchdog falls in line with other European countries such […]
5 July 2013 · Igniyte
In the Press
Igniyte’s Simon Wadsworth spent a day helping out The Guardian’s Tim Dowling look into his Online Reputation Management. For the article Search Me – Online Reputation Management Igniyte took Tim through his own reputation as seen on Google’s search results. The time spent with Tim allowed us to take him through the process of evaluating his own […]
24 May 2013 · Igniyte
Blog
As the Reputation Management Industry moves from it infancy stage there are new terms that you need to be aware of that are being used by the media and blogs. EReputation is a neat summary of the Online Reputation Management discipline and is gaining credence as an industry term and seems particlulary popular in France […]
21 May 2013 · Igniyte
Blog
Social media websites, such as Twitter, have become exceedingly popular in the past few years, with millions of users using the sites on a daily basis. Whether using it as an individual or a business, Twitter is a great way to socialise, advertise and stay connected to various users, companies and charities online, and can […]
29 April 2013 · Igniyte
