Blog
The prospect of receiving negative reviews haunts every brand. But what if I told you that those dreaded one-star ratings could actually be your ladder to success? While it’s easy to view negative feedback as the Achilles’ heel of your business, with a shift in perspective and the right strategy, you can transform these reviews […]
28 March 2024 · Ryan Rana
Blog
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions. If your company reviews are positive, that’s good news. But how much damage do you think a single negative one can do to your company? Would it surprise you to know that 22% of potential […]
23 January 2019 · Igniyte
Blog
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]
22 January 2019 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
Blog
More than half of UK businesses have been affected by online trolls in the past year. Some organisations were left in a worse position than they were 12 months ago, according to Igniyte’s recent research. This latest Business of Reviews study took in the views of over 500 business owners and decision makers. Using this […]
24 October 2016 · Igniyte
Blog
Igniyte was asked by the Competition & Markets Authority (CMA) to contribute to an investigation into fake online reviews. Following this, the CMA produced an investigation report, detailing the action they will take against any website or company in breach of the guidelines set. The CMA announced they had taken action against Total SEO & Marketing […]
10 March 2016 · Igniyte
Blog
Considering the threat negative reviews pose to the online reputation of the travel industry, this week Igniyte outlines five effective steps for hotel reputation and review management.
13 November 2014 · Igniyte
Blog
An article published on the Econsultancy website about Online Reputation Management talks about whether companies should use it and the right and wrong practices of managing your online presence for your customers. If your brand or company is in the business of selling a nonchalant, care-free and ‘cool’ attitude, then you may not care about […]
9 October 2014 · Igniyte
Blog
In today’s digital world a company executive has little privacy, their lives are often made very public through social media and other online activity. The mismanagement of executive reputation can have wide reaching consequences for a company.
4 April 2014 · Igniyte
Blog
When it comes to online reputation management, one of the hardest things to understand is what exactly should be filling page one of the Google results that appear when a company name is searched.
26 March 2013 · Igniyte
Blog
Every company and business, whether large or small, is subject to comments and reviews. Whilst most of this may be positive, negative reviews can often crop up and damage your online reputation.
23 January 2013 · Igniyte
Blog
Online Reputation is important to any business, with more and more consumers searching online for products and services.
21 January 2013 · Igniyte
Blog
Online Reputation Management is the process of maintaining a good reputation on the internet, particularly with regards to search engines.
11 January 2013 · Igniyte
Blog
A good reputation is a company’s most prized asset, however gaining a good reputation is just the start of it, maintaining it is essential.
10 August 2012 · Igniyte
Blog
Word of mouth has long since been a key tool in marketing for businesses however it has often proved the downfall for many.
10 August 2012 · Igniyte
