Blog
Managing your online presence is crucial for achieving business success and maintaining personal brand integrity. For businesses and high-net-worth individuals, the online landscape presents both opportunities and challenges. At Igniyte, we recognise that your online presence directly impacts your business, reputation, and personal brand. That’s why we specialise in calm, precise, and tailored solutions, whether […]
15 October 2024 · Roz Sheldon
Blog
A good solid social media strategy shouldn’t be an afterthought when it comes to your online reputation. It can contribute a lot to your online reputation. And to get ahead in business you should be incorporating it into your business growth plans… from day one. Whether you are managing your personal or business brand, social […]
11 July 2019 · Igniyte
Blog
The biggest search marketing event in the North of England, Search Leeds, is now a magnet for search professionals. And here’s why, the pull is that Search Leeds isn’t a sales pitch. It’s the absolute pick of the search expert crop coming together to give hungry search pros actionable advice and spark more interest and […]
15 June 2018 · Igniyte
Blog
The smartphone was and is one of the most popular devices for online browsing in the UK. This means that businesses need to ensure their SEO strategy is effective for locally performed searches on Google, to avoid missing out on potential customers. Smartphone society According to the latest Ofcom report, the UK is now a smartphone […]
25 August 2015 · Igniyte
Blog
Jordan Reid, founder and host of lifestyle site ‘Ramshackle Glam’, was forced to claw back her own website after it was hijacked and put up for auction online. This raises significant points about the need to safeguard your privacy to protect your online reputation. Whether you are an individual or a company, your own website is […]
15 April 2014 · Igniyte
Blog
One of the biggest mistakes individuals and companies make is that, in creating various social profiles, they concentrate on gaining followers and optimising for topics, rather than the profile ranking for their own name. Be careful with the use of nicknames as profile names. Think about the name terms future employers and business contacts will […]
1 April 2014 · Igniyte
In the Press
This week marketing magazine PR Week published an article analysing how to tackle SEO. The article tackled a range of concerns on how to navigate the complex minefield of SEO in an increasingly diverse industry. PR Week turned to Igniyte when exploring the issue of SEO in managing your online reputation. The article itself was […]
16 February 2014 · Igniyte
Blog
Google announced its new Google endorsements feature – a shared advertising platform. What can we expect and could it mean for online reputation management? The Google endorsements feature is designed to be a shared advertising platform. It is basically a service that shows which companies you endorse. With the new Google endorsements feature it will enable the […]
15 January 2014 · Igniyte
Blog
What is the perfect Google Page 1 in the search results and how easy is it to achieve one? When we think of the perfect page one for a brand or individual search, we think of several things that we work to achieve in SEO practice, those are: Sitelinks Authorized authorship Google places app Social […]
9 September 2013 · Igniyte
Blog
This week Google has announced it will be cracking down on press releases and advertorials that use optimised anchor text for SEO purposes.
2 August 2013 · Igniyte
Blog
Following months of suspected algorithm changes and fluctuating page rankings, Google’s second official algorithm update went live late Wednesday afternoon. With webmasters braced for the impending effects, the Penguin Update 2.0 has been rolled out to further clamp down on web spam and encourage good SEO practice. Google’s initial Penguin update was rolled out in […]
27 May 2013 · Igniyte
Blog
To make sure that your site is ranking on the first page of Google for your company name or keywords, it is important to have good search engine optimisation (SEO) in place.
31 January 2013 · Igniyte
Blog
When people hear the words “Online Reputation Management”, they often wrongly assume that this is a service for predominantly unsatisfactory businesses that have given years worth of bad, inadequate service.
17 December 2012 · Igniyte
Blog
Continuous web analysis is essential for organisations with regards to online reputation management, with ever moving content it is imperative organisations frequently try to gain a measure of their public perception.
10 August 2012 · Igniyte
Blog
Traditionally a blog may have been seen as a journal or a diary of someone’s activities. Not any more…
10 August 2012 · Igniyte
