Ensure That Digital Assets Rank For Your Name or Brand Terms

One of the biggest mistakes individuals and companies make is that, in creating various social profiles, they concentrate on gaining followers and optimising for topics, rather than the profile ranking for their own name.

Be careful with the use of nicknames as profile names. Think about the name terms future employers and business contacts will use when searching for information about you. If you’re facing negative content, it’s more likely to cause issues with a search of your full name rather than a nickname.

Please refer to the list below to ensure that your assets rank:

✔ Does Google know that the site exists? Set up the website on Google Webmaster Tools and Google Analytics. In the set up, make sure you add the code into your website’s header file.

✔ Regularly update content on the website in the form of news/blog posts and articles.

✔ Add links to each of your profiles and blogs of all your digital assets.

✔ Share content. Find other articles you like and reference them, also look to circulate your own content across your social profiles.

“WHETHER IT’S FACEBOOK OR GOOGLE OR THE OTHER COMPANIES, THAT BASIC PRINCIPLE THAT USERS SHOULD BE ABLE TO SEE AND CONTROL INFORMATION ABOUT THEM THAT THEY THEMSELVES HAVE REVEALED TO THE COMPANIES IS NOT BAKED INTO HOW THE COMPANIES WORK. BUT IT’S BIGGER THAN PRIVACY. PRIVACY IS ABOUT WHAT YOU’RE WILLING TO REVEAL ABOUT YOURSELF.” ELI PARISER, UPWORTHY

Extract taken from Igniyte’s Guide to Managing Personal Information Online, click to visit the page where you can download the complete guide.