Blog
Social media can have a significant impact on our impressions of other people. When you find that your reputation is at risk due to content posted on the internet via social media, quick action is needed. First of all, there needs to be a strategy to reduce its impact and to prevent further sharing of […]
29 June 2024 · Niall Stamp
Blog
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to build trust between businesses and consumers. Online review partnership Our new partner has reinvented word-of-mouth marketing by powering the entire review process for both businesses and consumers. As a result, the number of online reviews consumers are posting about brands, products […]
31 March 2020 · Igniyte
Blog
Social media has meant that businesses can expose their brand and products to wider audiences in a more authentic and relatable way. Building awareness of an organisation and its public perception has never been easier. But it is now easier to become involved in a crisis that can destroy your reputation as quickly as it […]
29 January 2020 · Igniyte
Blog
British low cost airline easyJet has come under public fire over its response to a single tweet – a now infamous snowball effect turning it into a social media saga. Let’s take a look at what happened, the impact and how companies can avoid falling foul of the same. easyJet responded to Matthew Harris, who posted a photo on Twitter showing a woman sitting on […]
20 August 2019 · Igniyte
Blog
In the latest move by social media companies to protect themselves against fake users, false or misinformation and fraud, Instagram has announced it is targeting fake likes and comments. The company says it has developed machine learning tools to identify accounts using third party services and apps to artificially boost their popularity and it has […]
22 November 2018 · Igniyte
Blog
“In a world of social media J D Wetherspoon has decided to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office” was the statement made on Twitter this week by the pub giant. The company’s 900 pubs and its head office quit social media with immediate effect, […]
17 April 2018 · Igniyte
Blog
2018 social media trends for your business and top tips for using them boost your reach. We all know that social media is a must for businesses – helping you connect with customers and potential consumers on a local and global stage. But the world of social media is constantly changing. What you were doing […]
16 January 2018 · Simon Wadsworth
Blog
It’s that time of year again and, if you haven’t already had your office Christmas party, you’ll be gearing up for the festivities this week. For many it’s a chance to party hard, celebrate the end of work and start the holiday season. Unfortunately for some, the office party is fraught with problems. UK workers […]
19 December 2017 · Igniyte
Blog
In summer 2016, the game which had already smashed records in the US, became available to download in the UK. In the early stage of its launch, Pokémon Go was downloaded at a never before seen speed. It had more daily users than Twitter in the US in the week following its launch and attracted more engagement […]
14 July 2017 · Igniyte
Blog
Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click through to your website or blog. Here are Igniyte’s 8 tips for making your social content more clickable. 1 Provide clear value to the right […]
10 July 2017 · Igniyte
Blog
Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool. Igniyte is offering SME owners a free trial of our new Igniyte Mentions service. It enables you to discover what people are saying about your business online – so you can promote […]
5 July 2017 · Simon Wadsworth
Blog
As the oldest tennis competition in the world, Wimbledon has cultural heritage extending far beyond most sports games. Some say it’s the most snobbish event in sport, but there’s no denying Wimbledon is one of the most prestigious events of the sporting calendar. More recently, organisations have embraced the old with the new as they find […]
3 July 2017 · Igniyte
Blog
Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management. A brand’s online reputation relies heavily on the views of the customers/clients. On the one hand a great review or conversation about […]
30 June 2017 · Roz Sheldon
Blog
Plans for a new Data Protection Bill in the UK are confirmed in the 2017 Queen’s Speech – good news for your online reputation. The rules give young people new rights to demand social media networks delete personal data held, prior to turning 18. The proposed Data Protection Bill will reflect plans described in the […]
21 June 2017 · Igniyte
Blog
There are literally millions of blog posts created daily – so how can a blog help your business? It’s all about quality, relevance and engagement. Publish informative, well-written articles with customer engagement at the heart of your content and you’ll: Keep your audience engaged Attract a wider audience Draw online traffic Convert prospective customers Stand […]
20 June 2017 · Igniyte
Blog
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company. From a business or brand perspective: are you ensuring that you are trusted online in order to maximise sales […]
25 April 2017 · Roz Sheldon
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
Blog
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness. Doing the right thing Integrity means doing the right thing, whether or not anyone is watching. It takes having the courage to do the right thing. Building a reputation of integrity can […]
15 March 2017 · Igniyte
Blog
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’s so true, with 81% of millennials checking Twitter at least once per day, and 76% of Facebook users visiting the site daily, you […]
6 March 2017 · Igniyte
Blog
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surprise then that businesses, particularly recruiters are increasingly turning their attention to social media channels like Facebook and LinkedIn to investigate potential employees before they hire them. It’s never […]
28 February 2017 · Andrew Hulland
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
Blog
PR is one of those many marketing techniques that’s been around for decades. Despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things. According to its professional body the Chartered Institute of Public Relations, PR is a “… planned and sustained effort to establish and […]
16 February 2017 · Igniyte
In the Press
As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]
10 February 2017 · Igniyte
In the Press
Managing franchises has always been a challenge. On one hand, entrepreneurs have scope and freedom to run a business already attached to a successful, well-known brand name. While brands, on the other hand, can impose a wealth of restrictions. This includes personalisation and differentiation, making it harder for individual franchisees to get to know their […]
10 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
Blog
Successful Christmas campaigns can take many forms. Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The stellar cinematic style of the ad creates an impressive visual. Likewise, it utilises an all-star cast to depict the life, achievements and heartaches of the brand’s founder. Evolving Burberry Looking at this beautiful, […]
21 December 2016 · Igniyte
In the Press
In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]
1 December 2016 · Igniyte
Blog
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously across all areas of the planet, the arrival of smartphones, tablets and wearable tech is also letting people stay more up to date and connected than ever […]
22 November 2016 · Igniyte
In the Press
Following runaway teen Arthur Heeler-Frood’s safe return home this month, The Guardian contacted Igniyte’s head of client services Roz Sheldon for her thoughts on how this wealth of press coverage may affect his online reputation in years to come. Commenting Sheldon said: “The EU’s ‘right to be forgotten’ only extends to removing information in breach […]
16 November 2016 · Igniyte
Blog
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But total strangers can potentially view social media content, so this raises a key question. By pursuing this action, are you damaging your child’s reputation online? Parents on social media Social media use is rising rapidly among […]
15 November 2016 · Igniyte
Blog
Consumers are increasingly using online reviews to engage with businesses and, ultimately, inform their buying decisions. By the day, it is becoming ever-more vital to ensure that online reviews are honest. Fake content can damage your company’s reputation online. Power of honest online reviews In 2014, research from Bright Local[1] indicated that 88% of consumers trust […]
4 November 2016 · Igniyte
In the Press
The rise of Internet trolls has come at a price for many businesses as some are using online review sites and forums to write negative comments about certain companies. Knowing how to respond to such reviews has been a common issue for many firms with some believing that no response is best, whilst others have […]
12 October 2016 · Igniyte
Blog
Social media sites are increasingly providing brands with the facilities needed to supply fast, effective support to consumers. New reports indicate that Twitter has recently rolled out a new tool. This will make it even easier for customers to access a brand’s customer support channel on the site. Crucial to success It is crucial that […]
28 September 2016 · Igniyte
In the Press
Prolific North reports that Igniyte starred in a 5STAR’s online trolling documentary Sex Lies and Trolls: Going Viral. The show documented their efforts to help MMA fighter Alex Reid, a victim of online trolling, revitalise his image. Speaking out, Igniyte Managing Partner Simon Wadsworth commented “We were keen to work with Alex to develop his […]
9 September 2016 · Igniyte
Blog
Recently, Igniyte featured in a documentary for 5STAR. The programme documented Igniyte’s efforts to help MMA fighter Alex Reid. He believes his online persona is holding him back from developing a solid reputation online and revitalising his career. The documentary Sex, Lies and Trolls: Going Viral explored the rise of online trolling. It also looked at […]
8 September 2016 · Igniyte
Blog
With 12 Olympic medals, including six golds, Ryan Lochte has built a career as one of the most successful Olympians of all time. Lochte also has the problem of being in the shadow of 23-time gold medallist Michael Phelps. This problem has plagued Lochte for all of his professional career. The fact that he dyed […]
30 August 2016 · Igniyte
Blog
Content has always been king, but today’s content is much more than words on a page. The use of multimedia content such as images, videos, infographics and GIFs are continually rising online. They are having an ever-increasing impact on the reader. Statistics from 2014 suggested that 55% of visitors spend fewer than 15 seconds on a […]
17 May 2016 · Igniyte
Blog
While the internet continues to provide significant benefits to people, it also has its drawbacks. Many sites for instance, allow users to share and publish private details, non-consensual images and videos. ‘Revenge porn’, which involves the sharing of sexually explicit images, is becoming a serious issue online and is on the increase, despite being a […]
14 April 2016 · Igniyte
Blog
Government data suggests that there is a rise in online trolls in the UK. Therefore, it’s becoming more important than ever that you learn how to deal with online trolls. This helps to safeguard your company’s online reputation. Threat to reputation An internet ‘troll’ is somebody who strives to upset people and start arguments online. […]
5 April 2016 · Igniyte
Blog
Your presence online can have a significant impact on your professional online reputation. Therefore, if you learn how to create effective professional online profiles, you can cultivate a positive personal reputation online which serves your best interests professionally. Professional online reputation Figures quoted by Michael Page, a UK-based recruitment firm, show that 77% of employers […]
8 March 2016 · Igniyte
Blog
Amongst the many pressures facing children in today’s society, social media is one that is proving to have a profound negative effect on their wellbeing. ChildLine reported an increase in their yearly sessions; going from 23,530 in 1986/87 to 286,812 in 2014/15, whilst also expressing concern that many children are now dealing with issues that […]
4 February 2016 · Igniyte
Blog
It’s been reported that teenagers under the age of 16 in Europe will not be able to use websites such as Facebook, SnapChat and Instagram without parental consent. Officials within the European Union amended proposed data protection laws last week to increase the age of consent for websites to use personal data from 13 to […]
16 December 2015 · Igniyte
Blog
Igniyte has been invited to speak at the IBC Legal event, Internet & Social Media Law 2015. The event focuses on brand protection on the internet and the legal challenges of social media and user generated content. Taking place on 1st December at the Kensington Close Hotel in London, the legal event boasts speakers including […]
26 November 2015 · Igniyte
In the Press
Global Banking & Finance Review has published Igniyte’s research which found that the finance sector is the most judgemental of interviewers / interviewees based on what they find on their social media profiles. The research – which was carried out on 1,000 UK employees across eight different sectors – also found that the finance sector […]
16 November 2015 · Igniyte
In the Press
Igniyte’s research into the blurring lines of personal and professional social media behaviour was featured in a Real Business article; ‘British workers don’t want to befriend colleagues – at least not on Facebook’. Igniyte’s study revealed that a massive 35% of UK employees wouldn’t accept their manager as a ‘friend’ on Facebook, and a further 15% […]
5 November 2015 · Igniyte
Reports
Protecting company reputation from employee risk. In today’s transparent and immediate online world, there are a huge amount of channels for a company to consider and manage when trying to protect its reputation. With 70% of consumers surveyed for a Weber Shandwick report stating that they would avoid buying a product if they don’t like […]
26 October 2015 · Igniyte
Blog
Businesses are slowly starting to realise that marketing and customer services go hand-in-hand. Customer service issues are largely making their way online and it’s generally those in the online marketing team who are responsible for dealing with them. But when the two departments don’t communicate, messages are inconsistent and complaints aren’t dealt with in the […]
22 October 2015 · Igniyte
Blog
The European Court of Justice issued a ruling which makes the Safe Harbour pact – created to make it easy for firms to transfer data across the Atlantic – invalid. Safe Harbour ‘Safe Harbour’ was established to allow US companies to circumvent EU data transfer laws. The EU doesn’t allow data to be transferred to […]
19 October 2015 · Igniyte
Blog
MI5 Chief Andrew Parker has called for social media companies to pass on intelligence about potential terrorism. Parker told the BBC Today programme that companies such as Twitter and Facebook have a responsibility to act upon suspicious information, as the level of terrorism threat in Britain is “growing.” Growing threat Parker has 32 years’ experience […]
2 October 2015 · Igniyte
In the Press
Following a high-profile social media storm around Barrister Charlotte Proudman and her decision to ‘out’ solicitor Andrew Carter-Silk after he messaged her to say her LinkedIn profile picture was “stunning”; Igniyte was asked to comment for the Evening Standard. Esteemed solicitor Carter-Silk messaged Proudman through LinkedIn to say that her profile picture was “stunning” and […]
14 September 2015 · Igniyte
Blog
Trolling victims on Twitter has becoming more and more common, so much so that the social media platform stepped in and launched a new Safety Centre, as they committed to “building a safer Twitter”. The company has previously faced wide-scale criticism for its failure to effectively tackle trolling and harassment on the site, despite several attempts. […]
30 July 2015 · Igniyte
Blog
A marketing campaign that made headlines across the UK has proved something we’ve long known here at Igniyte. Ill-thought-out marketing campaigns can sink a company’s reputation online. Marketing is a double-edged sword A marketing campaign is designed to generate attention. Businesses, especially SMEs with limited funds, need to create eye-catching marketing campaigns to attract customers […]
4 June 2015 · Igniyte
Blog
Google has announced that it will include individual tweets in search results. This could mean that Twitter will come to play a more prominent role in online reputation management. Social media and Google Social media has always played a prominent role in online reputation management because of how highly official profiles rank on Google. The […]
28 May 2015 · Igniyte
Blog
Former US Secretary of State Hillary Clinton announced her campaign to become the President of the United States in 2016 on social media. What does Clinton’s shock announcement say about the power of social media and how can it be harnessed to manage your company’s reputation online? Clinton’s first attempt to become President of the […]
16 April 2015 · Igniyte
In the Press
If you want to protect your online reputation forever you need to develop an online reputation management strategy that can be put into place after your death. Facebook recently released a feature in the US to help users safeguard their online reputation beyond the grave. Your online reputation will outlive you There are a number of reasons, […]
12 March 2015 · Igniyte
Blog
We live in the social media era, in which the majority of us are connected to a network and can exercise our right to freedom of speech. More than 50 per cent of online adults now use two or more social media sites, a significant increase from 2013, according to an article published by PEW […]
19 February 2015 · Igniyte
Reports
Teenage privacy: Managing your teenager’s personal information online We all want the best for our children, and maintaining a positive digital profile is essential for a generation who have grown up using the web. But when it comes to helping teenagers find their way in the online world, it can be hard for parents to […]
22 January 2015 · Igniyte
Reports
How do you keep today’s tech-savvy young people safe, while allowing and encouraging them to enjoy the benefits of engaging across social media? The online safety of young people matters. What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for? Igniyte’s ‘Young […]
21 January 2015 · Igniyte
In the Press
Igniyte featured in an article for the Communicate Magazine, Dark Arts: defending against reputational harm, defamation and online libel requires skill and artistry. Defending a brand’s reputation can be something of an art. Defending a reputation online is akin to battling the dark arts. Each time a safeguard is put in place, those intending to […]
14 November 2014 · Igniyte
Blog
Due to the Jennifer Lawrence scandal, Igniyte wants to take the time to explain why you should keep an eye on the places your pictures are stored online. A Private Picture Can Damage Your Reputation Online With smartphones, it is easier than ever to take a candid snap, and with social media and cloud tools, […]
3 September 2014 · Igniyte
Blog
One of the biggest mistakes individuals and companies make is that, in creating various social profiles, they concentrate on gaining followers and optimising for topics, rather than the profile ranking for their own name. Be careful with the use of nicknames as profile names. Think about the name terms future employers and business contacts will […]
1 April 2014 · Igniyte
Blog
The past year has seen the vast rise of the popularity of the ‘selfie’, leading to a worldwide phenomenon known as the selfie Olympics.
13 January 2014 · Igniyte
Blog
News has emerged that the creators of Snapchat, the photo sharing service which was hacked earlier this week, have created an app to prevent similar problems in the future. Practically every mainstream news source reported that the instant photo sharing service had been hacked, resulting in the leaking of millions of US users’ personal details. […]
7 January 2014 · Igniyte
Blog
Opinion centre YouGov has released the findings of its latest survey which suggests that close to three quarters of senior in-house communicators hold the opinion that the concept of corporate reputation holds a strong link with the financial performance of the business that reputation concerns. The survey was conducted by professional opinion center YouGov, who […]
24 October 2013 · Igniyte
In the Press
Igniyte was asked to be featured in the Financial Times today in their Management section. The article focuses on the type of work Igniyte undertakes and the day-to-day roles carries out. Our clients are all pretty diverse, both in terms of the sectors they work in and in terms of whether they are individuals or […]
14 October 2013 · Igniyte
Blog
What is the perfect Google Page 1 in the search results and how easy is it to achieve one? When we think of the perfect page one for a brand or individual search, we think of several things that we work to achieve in SEO practice, those are: Sitelinks Authorized authorship Google places app Social […]
9 September 2013 · Igniyte
Blog
Ever since Google launched their social media platform, Google+, there has been little doubt that it has failed to match the current market leaders in social platforms, Facebook, Twitter and LinkedIn.
29 August 2013 · Igniyte
In the Press
Igniyte’s research on online reputation management has been used in a feature in The Times newspaper.
30 July 2013 · Igniyte
Blog
Online reputation management is becoming increasingly important for individuals and the rise of social media sites such as Facebook, Twitter and LinkedIn is creating opportunities and problems for those wishing to use the internet for job searching.
24 July 2013 · Igniyte
Blog
Reputation Management is a hot topic with many major papers covering articles on online reputation management the Daily Telegraph recently covered an article on Igniyte. Businesses and individuals are becoming increasingly aware of the importance of having a positive online image as more and more people use the internet and the influence a company’s online reputation […]
12 July 2013 · Igniyte
Blog
Many people can often make comments which may be mis-understood and can give them a bad reputation; however the fallout is usually contained to a small group of people within a specific area.
10 July 2013 · Igniyte
Blog
Social media websites, such as Twitter, have become exceedingly popular in the past few years, with millions of users using the sites on a daily basis. Whether using it as an individual or a business, Twitter is a great way to socialise, advertise and stay connected to various users, companies and charities online, and can […]
29 April 2013 · Igniyte
Blog
Social media profiles are useful online assets, especially when used in an online reputation management plan.
4 February 2013 · Igniyte
Blog
To make sure that your site is ranking on the first page of Google for your company name or keywords, it is important to have good search engine optimisation (SEO) in place.
31 January 2013 · Igniyte
Blog
When it comes to selling goods or services, a positive online reputation is essential to sales and business opportunities.
5 December 2012 · Igniyte
Blog
Regardless of the type and size of the business, there will always be people who submit bad reviews regarding the business.
22 August 2012 · Igniyte
Blog
Search engines like Google are so essential in everyday life, majority of people use Google for any kind of searches. Which is why they directly affect your reputation.
14 August 2012 · Igniyte
Blog
Regardless of the size of your business it is vital to understand that all employees are associated with the company, therefore it is vital they protect and promote your business well.
10 August 2012 · Igniyte
Blog
A good reputation is a company’s most prized asset, however gaining a good reputation is just the start of it, maintaining it is essential.
10 August 2012 · Igniyte
