In the Press
Communicate Magazine feature Igniyte’s research: Crisis threat comes from the top
20 April 2016 · Igniyte
Corporate communications and stake holder relations publication, Communicate Magazine has featured Igniyte’s research from our Protecting Company & Executive Reputation guide. Communicate Magazine focused on the statistics surrounding where a PR crisis is most likely to come from.
Overall, 40% of managers believed that a PR crisis is most likely to come from higher management teams. A further 30% stated that their CEO’s reputation puts the company at risk of a PR crisis. Undoubtedly, firms are thoroughly in need of a structured crisis management plan.
Igniyte’s Advice
Igniyte Director Simon Wadsworth outlines just how easy it is to fall into a PR crisis. The effects can be harmful and long lasting. For example, simple actions (such as a key staff member posting an ill-judged tweet) can consequently throw an entire company into disrepute.
By monitoring any online discussions surrounding you or your company, you can ensure that a response and solution is provided quickly should a difficult situation arise. Ultimately, this limits the damage this could have.
On balance, only 22% of firms reporting that they have a company-wide crisis management strategy in place. It is clear that this is becoming an increasingly pressing issue as more and more firms centre their communications online.
To download more of our guides and read the full report click here.
