In the Press

Igniyte talk to China Daily on the rising impact of negative reviews

9 February 2022 · Igniyte

In June 2021, Managing Director of Igniyte, Simon Wadsworth spoke to ChinaDaily.com about the increasing importance of online reviewsin today’s consumers’ decision-making process.

Igniyte carried out a national survey, showing that fake reviews had damaged many brands across the UK with as many as 68% of businesses stating they are worried about getting fake reviews.

Simon said: “The internet really is a cruel place. You would like to think that your business has not been affected – but you would be surprised. We see brands having problems with fake reviews. Our experience has shown that companies are coming under attack from a wide range of sources, including competitors, ex-employees, and malicious individuals.”

Fakereviews could vary from allegations against a company to false statements, or negative headlines and comments. 39% of businesses say that they have been directly affected by fake reviews on platforms such as Google, Trustpilot, Trip Advisor, and Reviews.co.uk in the last year.

You can read the full article Fake reviews ‘a problem’ for businesses, brands on ChinaDaily.com.

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