Blog
Scrolling used to be a safety net. Negative coverage could drift down the page, replaced by newer, neutral content. That no longer happens. With the arrival of Google’s AI Overviews, users often see a full summary before they ever reach your website. It pulls together information from what Google considers the most credible sources, then […]
20 October 2025 · Roz Sheldon
Blog
Managing your online presence is crucial for achieving business success and maintaining personal brand integrity. For businesses and high-net-worth individuals, the online landscape presents both opportunities and challenges. At Igniyte, we recognise that your online presence directly impacts your business, reputation, and personal brand. That’s why we specialise in calm, precise, and tailored solutions, whether […]
15 October 2024 · Roz Sheldon
Blog
Given the centrality of Google search results to online reputation management, what is the impact of ChatGPT on Google search and what does the advent of accessible AI mean for the search engine? We know that 92.63% of Internet searches take place on Google, with Bing a very distant second at under 3%. We also […]
26 June 2023 · Roz Sheldon
Blog
When someone types your name into Google search, the search results determine the way people view you. In other words, Google search results can effectively make or break your personal and business reputation. If this sounds a bit dramatic, it’s worth knowing that in 2022, negative search results absolutely can negatively impact your online and […]
1 February 2022 · Igniyte
Blog
In today’s digital world your online reputation is a key component and operational risk to your brand’s success. Just ask BrewDog… Damaging or unwanted public online content about your company or your employees not only affects the way you are perceived – it will also cost your business a lot. In fact, 1 in 20 […]
22 July 2021 · Igniyte
Blog
If you find negative online content which attacks your reputation, it can be a devastating experience. Information on the internet is shared quickly and widely, and that means that as days pass, it’s likely that the issue will grow in magnitude. While the online world of social media and websites can bring considerable advantages to […]
16 March 2021 · Niall Stamp
Blog
New research finds that 80 of the 100 biggest listed companies in the UK have negative content about them on their Google page 1 search results, and many of them are failing to address the issue. The Grayling Online Reputation Report 2018 says 75 million people search for FTSE 100 companies, and 54% of them […]
14 December 2018 · Igniyte
Blog
The biggest search marketing event in the North of England, Search Leeds, is now a magnet for search professionals. And here’s why, the pull is that Search Leeds isn’t a sales pitch. It’s the absolute pick of the search expert crop coming together to give hungry search pros actionable advice and spark more interest and […]
15 June 2018 · Igniyte
Blog
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us a picture for what we might expect. Ranking factors are important in online reputation management […]
20 February 2017 · Igniyte
Blog
It’s a well-known fact that people are spending increasing amounts of time online. Who doesn’t rely on Google to search for anything and everything, the best, the worst and answers to the unknown? Finding information Google searches happen 63,000 times per second – that’s 5.5bn searches each day. Our use of the Internet has become […]
20 January 2017 · Igniyte
Blog
With the release of the 4.0 update, Penguin has now become a part of the core algorithm which Google uses to govern search rankings. These changes could have a significant impact on your company’s digital assets. So how can you ensure that you are adequately prepared for Penguin 4.0? Vital reputation tool Google is the […]
19 October 2016 · Igniyte
Blog
Google has introduced a new feature. This will allow prominent individuals and organisations to interact directly with users via search engine rankings. This tool could prove revolutionary for politicians who are looking to engage with their electorates in real-time online. Google Posts Research conducted by Chitika in 2010 indicates that the first page of a […]
1 June 2016 · Igniyte
Blog
If you experience a reputational crisis, you may find yourself asking “is it possible to remove my name from Google?”. Instead of attempting to gag search engines such as Google, which can come back to bite you, it’s best to focus on implementing an online reputation management strategy. This helps you to focus on improving […]
20 April 2016 · Igniyte
Blog
Research revealed that online daters are at constantly at risk of spam and scams. This highlights the importance of maintaining privacy when using these services. Doing this will safeguard your online reputation. Symantec research According to the BBC, security company Symantec surveyed 3,000 people across Europe on their use of dating sites and apps. The firm discovered […]
18 February 2016 · Igniyte
Blog
The smartphone was and is one of the most popular devices for online browsing in the UK. This means that businesses need to ensure their SEO strategy is effective for locally performed searches on Google, to avoid missing out on potential customers. Smartphone society According to the latest Ofcom report, the UK is now a smartphone […]
25 August 2015 · Igniyte
Blog
Google’s web services no longer directly use G-links to link to Google+ profiles. Igniyte looks at the effects of these changes and whether Google+ is still something that benefits Online Reputation Management. If you search for an individual or company on a desktop, you’ll see that on the right hand side is the name with […]
11 June 2015 · Igniyte
Blog
Google has announced that it will include individual tweets in search results. This could mean that Twitter will come to play a more prominent role in online reputation management. Social media and Google Social media has always played a prominent role in online reputation management because of how highly official profiles rank on Google. The […]
28 May 2015 · Igniyte
Blog
When Spanish citizen, Mario Costeja González asked Google to remove his page one search results relating to the forced sale of his house, it is unlikely that his lawyer would have been considering the case’s implications for civil liberties in Hong Kong. However, an article in the Financial Times (FT) now suggests that the ‘right […]
23 March 2015 · Igniyte
Blog
Anonymity is currently a huge issue, with anyone being able to post anything about anyone, so Google’s focus on Google+ Authorship is welcome and will hopefully lessen the extent that anonymous, false or scam content can receive a high ranking for an individual’s name.
29 April 2014 · Igniyte
Blog
One of the biggest mistakes individuals and companies make is that, in creating various social profiles, they concentrate on gaining followers and optimising for topics, rather than the profile ranking for their own name. Be careful with the use of nicknames as profile names. Think about the name terms future employers and business contacts will […]
1 April 2014 · Igniyte
Blog
Google announced its new Google endorsements feature – a shared advertising platform. What can we expect and could it mean for online reputation management? The Google endorsements feature is designed to be a shared advertising platform. It is basically a service that shows which companies you endorse. With the new Google endorsements feature it will enable the […]
15 January 2014 · Igniyte
Blog
Google released its latest transparency report this week. It provides a key insight into its ‘takedown request tool’. The Google removal tool is the feature of the search engine giant which allows users to request that certain URL’s are removed from Google searches. Google then reviews said removal requests and if they are defamatory or […]
27 December 2013 · Igniyte
Blog
News has emerged this week that a French court has ordered online monolith search engine Google to remove links on its search engine to images of ex-motorsport boss Max Mosley that depicted Mosley engaging in what has been deemed by mass media as an ‘orgy’ with prostitutes. This is just the latest development in a […]
11 November 2013 · Igniyte
Blog
Ever since Google launched their social media platform, Google+, there has been little doubt that it has failed to match the current market leaders in social platforms, Facebook, Twitter and LinkedIn.
29 August 2013 · Igniyte
Blog
Following months of suspected algorithm changes and fluctuating page rankings, Google’s second official algorithm update went live late Wednesday afternoon. With webmasters braced for the impending effects, the Penguin Update 2.0 has been rolled out to further clamp down on web spam and encourage good SEO practice. Google’s initial Penguin update was rolled out in […]
27 May 2013 · Igniyte
Blog
As the Reputation Management Industry moves from it infancy stage there are new terms that you need to be aware of that are being used by the media and blogs. EReputation is a neat summary of the Online Reputation Management discipline and is gaining credence as an industry term and seems particlulary popular in France […]
21 May 2013 · Igniyte
Blog
When it comes to online reputation management, one of the hardest things to understand is what exactly should be filling page one of the Google results that appear when a company name is searched.
26 March 2013 · Igniyte
Blog
To make sure that your site is ranking on the first page of Google for your company name or keywords, it is important to have good search engine optimisation (SEO) in place.
31 January 2013 · Igniyte
Blog
When it comes to Online Reputation, is yours positive or negative?
14 January 2013 · Igniyte
Blog
Continuous web analysis is essential for organisations with regards to online reputation management, with ever moving content it is imperative organisations frequently try to gain a measure of their public perception.
10 August 2012 · Igniyte
Blog
Word of mouth has long since been a key tool in marketing for businesses however it has often proved the downfall for many.
10 August 2012 · Igniyte
Blog
Paid Search Marketing, also known as Pay-Per-Click, is a way of paying for your site to rank highly in major search engines.
10 August 2012 · Igniyte
