Blog
There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The fact is that online reviews can be very good for your business. And then there’s the flip side. Negative, or even fake reviews, that […]
29 October 2019 · Igniyte
Blog
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions. If your company reviews are positive, that’s good news. But how much damage do you think a single negative one can do to your company? Would it surprise you to know that 22% of potential […]
23 January 2019 · Igniyte
Blog
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that. What matters right there in the moment and in the longer-term, is how customers feel about the experience that you give them. The ‘holy grail’ […]
20 November 2017 · Igniyte
In the Press
Online consumer reviews are becoming increasingly important for UK businesses. Fresh Business Thinking recently drew upon an Igniyte-commissioned study to illustrate this point. Nearly a third of firms we polled devoted £20,000 on average to dealing with negative online feedback per year, with nearly a fifth investing around £30,000. In this digital world, Fresh Business […]
9 September 2016 · Igniyte
Blog
Igniyte contributed to a report conducted by The Competition and Markets Authority (CMA). The report showed what companies shouldn’t do when they use a review management strategy to manage their reputation online. Online reviews and endorsements This year, the CMA launched an investigation of companies and review sites who offer paid endorsements and post fake […]
1 July 2015 · Igniyte
Reports
A report published by Igniyte looks into the real cost of online reviews to businesses in the UK. Business owners and higher managers from 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their businesses financially, but also in terms of reputation. The findings suggest that unsubstantiated reviews […]
22 May 2015 · Igniyte
In the Press
Finance magazine, Pay, interviewed Igniyte’s Managing Director, Simon Wadsworth, on cleansing, controlling and curating your online presence. Simon stated that around 90% of the work that Igniyte does is in reaction to a situation or an issue, most companies and individuals aren’t already monitoring their online presence. When it comes to proactive online reputation management, Simon […]
21 May 2015 · Igniyte
Blog
Considering the threat negative reviews pose to the online reputation of the travel industry, this week Igniyte outlines five effective steps for hotel reputation and review management.
13 November 2014 · Igniyte
In the Press
Igniyte has been featured in Business Matters Magazine in which we explain Why online reputation management is essential SEO optimisation tool for businesses & brands. The article looks at how Search Engine Optimisation has changed and why businesses need to be increasingly concerned at managing online reputation. The article focuses on giving advice on how best […]
29 July 2013 · Igniyte
Blog
Travel Click Holidays (www.travelclickholidays.co.uk) an online travel agency has closed after negative reviews appeared on customer review sites and forums. The Enfield based company sold package holidays and flights to several destinations, which included Dubai, Las Vegas, Cyprus and Greece. The company website stated that the business was closed for maintenance. However, a statement from the […]
29 July 2013 · Igniyte
Blog
When it comes to online reputation management, one of the hardest things to understand is what exactly should be filling page one of the Google results that appear when a company name is searched.
26 March 2013 · Igniyte
Blog
When it comes to Online Reputation, is yours positive or negative?
14 January 2013 · Igniyte
Blog
When people hear the words “Online Reputation Management”, they often wrongly assume that this is a service for predominantly unsatisfactory businesses that have given years worth of bad, inadequate service.
17 December 2012 · Igniyte
Blog
Online Reputation Management can not only help business, but can help individuals too.
12 December 2012 · Igniyte
Blog
Regardless of the type and size of the business, there will always be people who submit bad reviews regarding the business.
22 August 2012 · Igniyte
Blog
A good reputation is a company’s most prized asset, however gaining a good reputation is just the start of it, maintaining it is essential.
10 August 2012 · Igniyte
