Blog
It is important to start thinking about how you manage your online reputation in the property sector. The industry does attract its fair share of comment and media attention that harms businesses, making it crucial to manage your brand’s online reputation effectively. Some businesses operating in the property sector get a bad rep – from […]
15 January 2025 · Igniyte
Blog
Introduction: What is Internet etiquette or “netiquette”? In today’s digital age, the rules of etiquette are just as important in the online world as they are in face-to-face interactions. Poor netiquette, short for online etiquette or internet etiquette, can have lasting consequences, and it’s essential to understand the significance of practicing good digital behaviour. Why […]
29 November 2023 · Roz Sheldon
Blog
When it comes to building and managing your online reputation management, you need the right online reputation tools. Used in the correct way, they will help you understand what people are saying online and what they think about your business. You can then use this valuable insight to make improvements that tangibly change how the […]
16 July 2023 · Igniyte
Blog
The huge advances within the digital world have had a dramatic effect on the way in which we live our lives and get information. For many of us, it might be a struggle to remember the last time we picked up a newspaper or searched for a business without looking on the internet for their […]
9 December 2020 · Igniyte
Blog
Igniyte founder Simon Wadsworth features among the guest authors sharing their expertise and advice in the latest must-have guide for entrepreneurs, CEOs and marketeers. Taking Control Of Your Online Reputation by Simon Wadsworth is a practical online reputation guide in a new book titled Every Entrepreneurs Guide: Focus on Marketing. Simon Wadsworth is one of […]
3 July 2019 · Igniyte
Blog
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reputation facts and stats that prove the value of online reputation management for businesses, brands, and individuals. Online reputation facts and stats – online […]
22 January 2019 · Igniyte
In the Press
The thorny issue of data continues to be discussed in the digital world as we head towards 2019. And Igniyte’s Managing Partner, Simon Wadsworth, shares his thoughts about how the landscape will continue to develop in 2019 and beyond. He joins a panel of industry leaders and thinkers voicing their expert opinions about the trends […]
18 December 2018 · Simon Wadsworth
Blog
New research reveals that purpose is a key factor in driving a company’s corporate reputation. The 2018 Purpose Premium Index* from Porter Novelli/Cone finds that purpose actually drives 13% of a company’s overall corporate reputation. In fact, 96% of a company’s reputation is gained by 3 factors: quality (65%), vision (18%) and purpose (13%). Each […]
19 November 2018 · Igniyte
Blog
They’re the high street favourite where millions of us buy lunch every day. And until this week, food retailer Pret A Manger enjoyed a reputation for providing artisan, made-on-the-premises snacks and sandwiches. Their brand identity is built on the promise of always delivering ‘fresh, honest food’ and brilliant, friendly service. A tragedy rocks the […]
3 October 2018 · Igniyte
Blog
Consumers are used to sharing personal data with brands, but as distrust towards social media grows, questions are being raised about how this content is managed and policed. The data privacy debate… A recent international report reveals a clear lack of trust from people who want social media platforms to take much more responsibility for […]
20 September 2018 · Roz Sheldon
Blog
A survey has found that most British job seekers run Internet searches on would-be employers, making a compelling online presence and positive reputation essential. It found that having a credible online reputation is more important than ever for attracting top talent, with a whopping 70% of job seekers saying they won’t apply for a role […]
13 August 2018 · Igniyte
In the Press
Igniyte’s Simon Wadsworth talks to digitaltrends.com about how our online personas are being treated as next generation credit scores. This article discusses how the recent ongoing Facebook saga involving potential user data abuse underlines the ways our online personas are curated, collected and monetised. Increasingly, it says, they will be “treated as next-generation credit scores, not only […]
23 April 2018 · Igniyte
Reports
Protecting a positive business reputation is a real challenge. A big worry for many companies is the reputational risk they’re facing from negative press, reviews, social media and more. The Reputation Report is our latest research into the scale of the problems facing businesses in the UK. Reputational risk Working in today’s highly transparent, fast-paced digital […]
13 March 2018 · Igniyte
Blog
A look at what’s influencing the reputations of businesses, brands and people around the world right now. Logan’s massive error in judgement – can he recover his reputation? The Internet almost broke at the start of 2018 when vlogger Logan Paul shared a YouTube video featuring a man who took his own life. The […]
6 February 2018 · Igniyte
Blog
A quick look at what’s influencing the reputations of businesses, brands and people around the world right now. Sprouts are err… in fashion? Brussel Sprouts – long deemed enemy of Christmas dinner and revered by children the world over – are this year’s must-have accessory! As foodie reputations go, sprouts never had the best rep. […]
18 December 2017 · Igniyte
Blog
PR is one of those many marketing techniques that’s been around for decades. Despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things. According to its professional body the Chartered Institute of Public Relations, PR is a “… planned and sustained effort to establish and […]
16 February 2017 · Igniyte
Blog
High quality content and your online reputation are inextricably linked. Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right, and you’ll boost your online reputation, making your business better too. Here’s how to ensure your content hits the quality mark and boosts […]
26 January 2017 · Igniyte
In the Press
In its annual look-ahead, Prolific North looks to Northern experts, such as Igniyte, working across a range of industries to get a first-hand view of what we can expect to emerge in the way of trends, techniques and features in the next 12 months. Hence,they took the thoughts of 16 experts across different industries. The […]
22 December 2016 · Igniyte
Blog
With the release of the 4.0 update, Penguin has now become a part of the core algorithm which Google uses to govern search rankings. These changes could have a significant impact on your company’s digital assets. So how can you ensure that you are adequately prepared for Penguin 4.0? Vital reputation tool Google is the […]
19 October 2016 · Igniyte
Blog
According to the Evening Standard Alison Saunders, the UK’s Public Prosecutor, has warned that under new guidelines, the government will crack down on social media trolls. Igniyte comments. Social media trolling Social media sites like Facebook, Twitter and Instagram, are increasingly becoming part of the fabric of everyday British life. Data indicates 1 that 86% of […]
14 October 2016 · Igniyte
Blog
Social media sites are increasingly providing brands with the facilities needed to supply fast, effective support to consumers. New reports indicate that Twitter has recently rolled out a new tool. This will make it even easier for customers to access a brand’s customer support channel on the site. Crucial to success It is crucial that […]
28 September 2016 · Igniyte
Blog
Warner Brothers has been in the news recently after contacting Google to report websites which had broken copyright laws. Companies contact Google every day with copyright concerns following misuse of multimedia content online where the user does not have usage rights. Until flagged and reported, this content remains online. In WB’s case, the company was […]
27 September 2016 · Igniyte
Blog
The key to creating an effective online marketing campaign is to prioritise relevancy over share-ability. A study cited by the Washington Post 1 indicates that 80% of people use headlines to help them “decide if they wanted to read the full article before they had to click through” online. Without relevancy, your content will never […]
19 September 2016 · Igniyte
Blog
Having green credentials is an increasingly important factor when it comes to managing a brand’s reputation. Some companies have actively taken steps to become more sustainable and ethical, with others yet to see its value. We have seen a global rise in ethical practice over the years, with more jumping on the bandwagon. Being ethical […]
15 September 2016 · Igniyte
Blog
Recently, Igniyte featured in a documentary for 5STAR. The programme documented Igniyte’s efforts to help MMA fighter Alex Reid. He believes his online persona is holding him back from developing a solid reputation online and revitalising his career. The documentary Sex, Lies and Trolls: Going Viral explored the rise of online trolling. It also looked at […]
8 September 2016 · Igniyte
Blog
With 12 Olympic medals, including six golds, Ryan Lochte has built a career as one of the most successful Olympians of all time. Lochte also has the problem of being in the shadow of 23-time gold medallist Michael Phelps. This problem has plagued Lochte for all of his professional career. The fact that he dyed […]
30 August 2016 · Igniyte
Blog
If your company doesn’t develop an engaging social media strategy, you could be bypassing a third of your target market, according to recent research. The study from affilinet found that social media engagement has an influence on thirty-three percent of us every month, with one in ten influenced every day by what we see on […]
15 July 2016 · Igniyte
Blog
A good reputation is key to survival for companies and can enable a company to stand out against its competitors. With online platforms and social media enhancing discussion and taking word of mouth to the next level, reputation has never been so important. Research has found that a company’s reputation is worth over a quarter […]
19 April 2016 · Igniyte
Blog
Customer service is a vital component of your company’s offline and online reputation. Customer experience influences so many areas of your business’ success that it’s an integral element to its long-term future. In an increasingly competitive marketplace, particularly online, customer services can go a long way in ensuring customer retention and growth. A customer who […]
14 January 2016 · Igniyte
Blog
Research by Igniyte finds that a large number of people are seeking help to protect themselves and their family’s personal information online. The data – based on the enquiries Igniyte received in 2014-15 – shows that 40% of overall enquiries about online reputation are from ordinary people wanting to delete information from the Internet. The findings came […]
21 August 2015 · Igniyte
In the Press
The BBC asked online reputation experts, Igniyte, on the BBC Breakfast show to offer expert comments on the release of a new Competition & Markets Authority (CMA) investigation report. The report covered an investigation the CMA launched in February 2015 into fake online reviews and paid endorsements. The CMA asked Igniyte to help them in […]
19 June 2015 · Igniyte
Blog
French data regulator – the CNIL – has ordered Google to apply the ‘right to be forgotten’ to all of its search engines. This has left Igniyte wondering how the right to be forgotten will be applied in other European countries going forward. Right to be forgotten The right to be forgotten was established in […]
19 June 2015 · Igniyte
Blog
Officials in Washington announced that the US has just been hit with what could be the largest cyber-attack in American history. The attack has further reinforced the importance of protecting your privacy online. US targeted in massive cyber-attack The Independent reported that hackers stole the personal information of four million current and former US government […]
16 June 2015 · Igniyte
Blog
Igniyte will be speaking at Leeds-based event The Brand & Audience Engagement Masterclass. Taking place on Tuesday 14th July, the Masterclass will cover all bases for brands to be able to develop a successful audience engagement strategy. Igniyte’s presentation – Brand Protection Online: What every brand needs to know and how to react quickly to […]
10 June 2015 · Igniyte
Reports
A report published by Igniyte looks into the real cost of online reviews to businesses in the UK. Business owners and higher managers from 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their businesses financially, but also in terms of reputation. The findings suggest that unsubstantiated reviews […]
22 May 2015 · Igniyte
In the Press
If you want to protect your online reputation forever you need to develop an online reputation management strategy that can be put into place after your death. Facebook recently released a feature in the US to help users safeguard their online reputation beyond the grave. Your online reputation will outlive you There are a number of reasons, […]
12 March 2015 · Igniyte
Blog
A new report commissioned by the Belgian Data Protection Authority finds that though Facebook “has not announced any changes to their privacy settings as part of its 2015 changes” the network’s current default settings do “remain problematic”. When it comes to protecting your online reputation, it is important to take time to review your preferences on any […]
3 March 2015 · Igniyte
In the Press
Igniyte featured in an article for the Telegraph, the downside of digital: coping with negative feedback. The article explores the effect that negative content online has on corporate reputation. Specifically, it goes on to highlight how British bosses have suggested that dealing with said content is their most prevalent business concern, with one in three […]
6 August 2014 · Igniyte
Blog
Online bullying, adult content and defamatory comments shouldn’t be something a person has to live with, negative content online causes stress to not only directly to the individuals, but to their work colleagues, family and friends. Whilst the majority of our customers are high profile individuals and companies (from small businesses through to global corporations), […]
17 January 2014 · Igniyte
Blog
The results of a recent survey by Forbes Insight on behalf of Deloittes has been released and put Reputation as a strategic risk focus for many of the executives interviewed. The Deloittes survey entitled “Exploring Strategic Risk” saw 300 executives interviewed across the globe and hi-lighted the changes in their understanding of strategic risk. Phil […]
21 October 2013 · Igniyte
Blog
Every company and business, whether large or small, is subject to comments and reviews. Whilst most of this may be positive, negative reviews can often crop up and damage your online reputation.
23 January 2013 · Igniyte
Blog
Online Reputation is important to any business, with more and more consumers searching online for products and services.
21 January 2013 · Igniyte
Blog
When it comes to Online Reputation, is yours positive or negative?
14 January 2013 · Igniyte
Blog
When people hear the words “Online Reputation Management”, they often wrongly assume that this is a service for predominantly unsatisfactory businesses that have given years worth of bad, inadequate service.
17 December 2012 · Igniyte
Blog
When it comes to selling goods or services, a positive online reputation is essential to sales and business opportunities.
5 December 2012 · Igniyte
Blog
Search engines like Google are so essential in everyday life, majority of people use Google for any kind of searches. Which is why they directly affect your reputation.
14 August 2012 · Igniyte
Blog
Continuous web analysis is essential for organisations with regards to online reputation management, with ever moving content it is imperative organisations frequently try to gain a measure of their public perception.
10 August 2012 · Igniyte
Blog
Word of mouth has long since been a key tool in marketing for businesses however it has often proved the downfall for many.
10 August 2012 · Igniyte
Blog
Paid Search Marketing, also known as Pay-Per-Click, is a way of paying for your site to rank highly in major search engines.
10 August 2012 · Igniyte
