In the Press
Igniyte spoke to Birmingham Live this week about the city’s reputation following recent strike action and the challenges it now faces in rebuilding public trust. Managing Director Roz Sheldon commented on the long-term impact reputational damage can have—not just for individuals or companies, but for entire cities. She explained that when public confidence is shaken, […]
21 May 2025 · Ryan Rana
In the Press
In an interview with Wealth Briefing, Roz Sheldon, Managing Director of Igniyte, joins Justyna Jackhol, Founder and Managing Partner of Bossalini Capital, to discuss proactive strategies for safeguarding clients’ reputations in the wealth sector. Key topics covered include: Leveraging modern marketing technology – Tools to monitor and enhance the online reputation of high-net-worth individuals, particularly […]
25 March 2025 · Benjamin Atkinson
In the Press
In a joint editorial for The Yorkshire Times, Roz Sheldon, managing director of Igniyte, and Justyna Jackhol, founder and managing partner of Bossalini Capital, discuss the importance of conscious reputation management for high net worth individuals. Privacy is a precious commodity. But for high net worth clients and those involved in wealth management it’s fragile, […]
12 February 2025 · Benjamin Atkinson
In the Press
In an increasingly divided landscape, brands in the UK often face criticism for their stances on social or political matters. An article in The Washington Times, titled “When Reputation Meets Resistance: How Brands Can Manage Backlash”, explores strategies for effectively handling such situations. Key advice includes: Respond promptly: Delays in addressing negative publicity can intensify […]
24 December 2024 · Roz Sheldon
In the Press
High profile celebrity relationships Following a recent interview from Jada Pinkett Smith, rumours have circulated about the marital health of the royal couples, Harry and Meghan, and William and Kate. Newsweek spoke to Roz Sheldon about how this has affected their reputation. During a recent interview on The Today Show, Jada Pinkett Smith revealed that […]
19 October 2023 · Benjamin Atkinson
In the Press
Following the lack of any further public announcements about Meghan Markle’s career prospects, Newsweek chatted with Roz Sheldon to find out what might be happening. Meghan Markle looked ready to boost her career after signing with a high-profile talent agency in Hollywood, but after almost six months, very little has been officially announced to show […]
15 October 2023 · Benjamin Atkinson
In the Press
Managing Director of Igniyte, Roz Sheldon talks to Raconteur about public backlash when brands take a stance on political or social issues. Following high-profile protests against NatWest, Costa, and Dr Martens, Raconteur surveyed consumers about their views on the brands that take a public stance. For many consumers, if a brand chooses to support something […]
4 September 2023 · Benjamin Atkinson
Reports
Protecting Company and Executive Reputation – Introduction Not so long-ago today’s headlines quickly became tomorrow’s fish and chip paper. Protecting company and executive reputation is important, everything is online, and everything is available to everyone 24/7. Comments to and about your business are there to stay, whether they are via mainstream media websites, blogs, social […]
5 July 2023 · Roz Sheldon
In the Press
Niki Mistry, new business manager at Igniyte and online content removal expert, has spoken to The Times regarding the high-profile image-based abuse case of Stuart Gaunt, which Igniyte has been engaged via a law-firm to support with removal of images. Victoria’s partner, Stuart Gaunt, was criminally convicted of voyeurism and making indecent images of a […]
26 April 2023 · Benjamin Atkinson
In the Press
Managing Director of Igniyte and reputation expert, Roz Sheldon, talks to The Daily Mail about cancel culture and how to keep on the right side of the fence. Cancel culture doesn’t only affect celebrities. Anyone that posts regularly online could find themselves in danger of being cancelled. This is very often the case for people […]
1 March 2023 · Benjamin Atkinson
In the Press
After the Duke of York’s recent decision to legally challenge the multi-billion pound settlement he made to accuser Virginia Giuffre in order to return to royal duties, has come to light. The Express spoke to Roz Sheldon to ask whether his reputation could recover. Roz Sheldon, Managing Director at Igniyte, was asked for her opinion […]
24 January 2023 · Benjamin Atkinson
In the Press
Roz Sheldon, managing director of Igniyte and an expert in reputation management, has been quoted in the international news outlet Newsweek – reacting to the reputational issues and recent backlash Meghan Markle has faced over her podcast and other high-profile interviews. On her latest episode of her Archetypes podcast, Meghan Markle spoke about being “objectified” when […]
21 October 2022 · Igniyte
In the Press
Roz Sheldon, Managing Director of Igniyte and an expert in reputation management, has been quoted in widespread national media including The Daily Mail, reacting to the libel case loss and reputational damage of Rebekah Vardy, following the high-profile Wagatha Christie case. The 40-year-old wife of Leicester City star Jamie Vardy faces paying off a £3.7million legal bill […]
6 October 2022 · Igniyte
In the Press
Queen Elizabeth II’s funeral was an emotional event for many Britons. It allowed the nation to reflect on the passage of time to deal with the loss of a historic figure, and to unite in criticism of the ITV presenters Phillip Schofield and Holly Willoughby for supposed queue-jumping offences. Managing Partner of the reputation management […]
23 September 2022 · Igniyte
In the Press
In March 2022, Managing Director of Igniyte, Simon Wadsworth spoke to The Economist, a British weekly newspaper published digitally that focuses on current affairs, international business, politics, technology, and culture – on how companies spy on job candidates online. You may never know why. The email will arrive, and reasons offered for your rejection might […]
11 April 2022 · Igniyte
In the Press
Our Managing Director, Simon Wadsworth, was approached by the Mail Online to discuss the latest news scandal around the Duke of York’s public image: “I think it’s a long slog from here regardless of the outcomes of any proceedings going forward and any gestures to redeem the situation may only worsen the situation. He (Andrew) may […]
9 February 2022 · Igniyte
In the Press
Igniyte were featured in PR publication, Prolific North, regarding our recent expansion into a North America as a specialist online reputation management and SEO agency. We now have over 12 staff and have won 20 new clients in the past six months alone. Managing Director Simon Wadsworth said: “We have been operating from the UK […]
9 February 2022 · Igniyte
In the Press
In June 2021, Managing Director of Igniyte, Simon Wadsworth spoke to ChinaDaily.com about the increasing importance of online reviews in today’s consumers’ decision-making process. Igniyte carried out a national survey, showing that fake reviews had damaged many brands across the UK with as many as 68% of businesses stating they are worried about getting fake […]
9 February 2022 · Igniyte
In the Press
Following international cricketer Ollie Robinson’s suspension from The England Cricket Team, Simon Wadsworth, Managing Director of Igniyte, has written for The Telegraph. Published today, Simon spoke exclusively to The Telegraph about the case. He talks about how ill-thought-out tweets from yesteryear can be brought to the surface with severely damaging effects to our reputation and […]
9 June 2021 · Benjamin Atkinson
In the Press
Roz Sheldon, Managing Partner of Client Services at Igniyte, provided expert comment to The Balance on how to write a mission statement for your business. “By defining what you stand for, you give a clear direction for your business and leadership ambitions while telling the customers why you’re different from the rest.” The full article […]
1 June 2021 · Benjamin Atkinson
In the Press
The reputation of the Duke and Duchess of Sussex is a complex one. Simon Wadsworth, Managing Director of Igniyte, an online reputation management company, gave his assessment on what might be the next best move for the royal couple. “I don’t see their royal titles as massively important… because they clearly have well-known public personas, […]
1 June 2021 · Benjamin Atkinson
In the Press
Co-Founder and Managing Director of Igniyte, Simon Wadsworth, wrote for Global Banking and Finance Review about why CSR communication is vital in the Finance sector. “People want to do business with companies they believe in. And they are on the lookout for meaningless corporate spiel that says much and delivers little. By actively communicating your […]
1 June 2021 · Benjamin Atkinson
In the Press
Simon Wadsworth, Co-Founder and Managing Director of Igniyte, talks to The Successful Founder (TSF) about online reputation techniques for entrepreneurs. In his original article Managing Your Online Reputation – An Entrepreneurs Guide he talks to TSF about the key step’s entrepreneurs should be taking improve their online reputation. This included how to actively suppress negative […]
1 June 2021 · Benjamin Atkinson
In the Press
Online business publication The Business Desk has featured Igniyte, leading online reputation management company, for the expansion of our digital PR services. Due to growing demand for our services, we have recruited several copywriters, social media experts and web developers to strengthen our digital PR offer. We have also appointed a new Digital PR Executive, […]
31 March 2021 · Benjamin Atkinson
In the Press
Claire Beaumont, Head of PR & Content talks to the kbbreview podcast about the importance of online reviews, and how important it is to gain control of page one of Google. “If you Google yourself and you see the things that are online, that is your reputation. That is the first impression that people will […]
24 March 2021 · Igniyte
In the Press
Roz Sheldon, Head of Client Services and Claire Beaumont, Head of PR and Content, have become Accreditated Practitioners from the CIPR (Charter Institute of Public Relations) for showing a commitment to continuous professional development (CPD). Both have received the award after committing to two-years to CPD, which saw them webinars, industry events and submit articles […]
3 March 2021 · Igniyte
In the Press
Simon Wadsworth, Co-Founder of Igniyte Reputation Management talks to The Caterer Magazine about how to turn negative reviews into positive ones. “When researching holidays, hotels or new restaurants, one of the first things people do is look for reviews, as 85% of people trust online reviews as much as personal recommendations,” says Simon Wadsworth, co-founder […]
11 December 2020 · Igniyte
In the Press
Igniyte’s head of client services, Roz Sheldon talks to World Trademark Review about the potential impact of brand ambassadors who publicly express political alliances and viewpoints. In January 2020, Extinction Rebellion was classified as a terrorist group by UK Police, and a number of celebrities have come out in public support for the group. This […]
13 February 2020 · Igniyte
In the Press
Fiona Broomfield, Head of Content, talks to Influence CIPR Magazine about how to look after your company’s reputation in 2020. Online reputation management 2020 is going to be vital for every company’s relevance and success. In the article, Fiona gives her top 10 trends and tactics to shape how you should look after your online […]
12 January 2020 · Igniyte
In the Press
One of the UK’s leading newspapers has investigated the business of online reputation management and how individuals and companies are turning to reputation management businesses to improve their search results. The article explores what happens if an individual or business finds negative search results and what can be done about them. Simon Wadsworth, says “the […]
8 January 2020 · Igniyte
In the Press
Igniyte’s Head of PR, Claire Beaumont talks to kbbreview offers her top tips on how to expand your reach online and how it can impact a businesses online reputation. “Companies use a range of digital marketing techniques to build their businesses and brands. In fact, digital marketing is absolutely crucial if you want to grow […]
18 December 2019 · Igniyte
In the Press
Igniyte’s Head of Client Services, Roz Sheldon talks to the Metro about the impact of Kylie Jenner selling 51% of Kylie Cosmetics to Coty. Kylie Jenner was named the youngest self-made billionaire seven months ago but has announced that she has sold the majority share to cosmetics brand Coty for a huge $600 million (£460 […]
21 November 2019 · Igniyte
In the Press
Igniyte’s Head of Client Services, Roz Sheldon talks to World Trademark Review about the impact that the Boeing 737 Max crisis has had on Boeing’s reputation. Boeing is facing congress and revenue loss after the two 737 crashes and whilst the share prices did not take the expected hit, the company is confident of a […]
31 October 2019 · Igniyte
In the Press
Roz Sheldon, Head of Client Services and Managing Partner at Igniyte talks to the Washington Internet Daily about the European Court of Justice (ECJ) Ruling on the Right to be Forgotten (RTBF). Google’s Right To Be Forgotten is the concept that people have the civil right to request that personal information, videos or images removed […]
30 September 2019 · Igniyte
In the Press
Roz Sheldon, Head of Client Services and Managing Partner at Igniyte talks to Verdict about the European Court of Justice (ECJ) Ruling on the Right to be Forgotten (RTBF). The EU’s top court has ruled in favour of tech giant Google in a landmark case about the ‘right to be forgotten’, but privacy and legal […]
26 September 2019 · Igniyte
In the Press
BBC One’s Fake Britain investigates the problem with fake reviews which are ruining small businesses throughout the UK. The programme features small business owner James Murray-Hodcroft who was the victim of fake reviews when he was targeted by trolls. All his reviews had been previously four and five stars when he noticed a sudden influx […]
27 August 2019 · Igniyte
In the Press
Igniyte’s Managing Partner and Founder, Simon Wadsworth talks to the business platform – Natwest Content Live – about how some companies are using unethical practices for reviews. Reviews can help impact a customer’s decision to buy, and the article explores how some companies are using these practices to try and gain the upper hand against […]
6 August 2019 · Igniyte
In the Press
Simon Wadsworth, Igniyte’s Managing Partner and Founder talks to The Telegraph about the problem with fake reviews and how online reviews can make an impact on the business. The article explores, in detail, how there is a thriving black market for reviews for products and services, bought and sold in their thousands- written by robots, […]
26 July 2019 · Igniyte
In the Press
Igniyte’s Managing Partner and Founder, Simon Wadsworth discusses how individuals, such as call centre workers and lawyers, are paying for companies to help manage their reputation online in order to increase their job prospects in an article for The Telegraph. Simon explores how people aren’t turning to reputation management companies purely for damage control in […]
16 July 2019 · Igniyte
In the Press
Igniyte’s Managing Partner and Head of Client Services Roz Sheldon shines a light on the specific reputation risks and opportunities facing businesses, in an in-depth feature for global governance magazine Ethical Boardroom. She also explores the reputation risks executives and employees pose to both brand and company reputation, with recommended strategies to combat negativity and […]
2 April 2019 · Roz Sheldon
In the Press
The thorny issue of data continues to be discussed in the digital world as we head towards 2019. And Igniyte’s Managing Partner, Simon Wadsworth, shares his thoughts about how the landscape will continue to develop in 2019 and beyond. He joins a panel of industry leaders and thinkers voicing their expert opinions about the trends […]
18 December 2018 · Simon Wadsworth
In the Press
In business, as in life, reputation really is everything. And in the modern, digital world it is more important than ever for companies and individuals to maintain and protect what should be one of their biggest assets. At Igniyte, we work hard to understand this constantly evolving landscape; monitoring the factors affecting reputation and understanding […]
19 September 2018 · Igniyte
In the Press
Market research is valuable to businesses. As well as helping you to understand your customers better and boost your marketing strategy, it can also tell you what is influencing customer buying decisions. Igniyte was formed to help businesses improve their online reputations. Every day, we receive enquiries from businesses, brands and individuals seeking help dealing […]
3 September 2018 · Igniyte
In the Press
“What can we do about fake reviews?” This was the thorny question posed by the BBC’s Business Daily programme. A World Service discussion looked at the tricky issue of managing online reviews – including the challenges faced by brands and the growing threat posed by bogus content. Igniyte’s Managing Partner Simon Wadsworth, was part of […]
19 June 2018 · Simon Wadsworth
In the Press
Igniyte’s Simon Wadsworth talks to digitaltrends.com about how our online personas are being treated as next generation credit scores. This article discusses how the recent ongoing Facebook saga involving potential user data abuse underlines the ways our online personas are curated, collected and monetised. Increasingly, it says, they will be “treated as next-generation credit scores, not only […]
23 April 2018 · Igniyte
In the Press
Marketing Industry News has featured new research findings from Igniyte in its latest blog 5 killer stats to start your week. Ignitye’s Reputation Report 2018 reveals that 1 in 3 brands admits that negative content is damaging their business. The threat from media coverage has grown to 26% in 2018, from 17% since 2014. While 1 in […]
20 March 2018 · Igniyte
In the Press
Igniyte’s Simon Wadsworth talks to Brandwatch, the world’s leading social intelligence company, about the biggest reputation risks and threats faced by business in 2018. One in three businesses say that negative content is damaging their business. Another third are worried about the impact this type of material will have in the future. That is according […]
16 March 2018 · Simon Wadsworth
In the Press
BBC Radio 4’s You and Yours has been told that legislation protecting websites from lawsuits is ‘cleansing’ negative comments from online forums. Companies that threaten Section 5 defamation notices say they are a legitimate defence against false statements. But one forum says they lack the resources to challenge them, and negative comments are being “bleached”. Section […]
9 January 2018 · Simon Wadsworth
In the Press
Corporate governance has a big impact on a company’s reputation. You only have to look at financial misreporting at Tesco and poor working practices at Sports Direct. There’s also the Volkswagen emissions scandal and BHS pension fund, each illustrating how significant corporate governance is. Many of today’s top businesses have been brought to task for shoddy […]
24 November 2017 · Igniyte
In the Press
Embracing Google and understanding how it works helps small business owners to improve their online presence in search results. These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, […]
7 November 2017 · Igniyte
In the Press
Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management. How does this affects reputation? In a recent issue, the leading advertising title […]
27 March 2017 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth has spoken to Forbes in a piece detailing how businesses can maintain customer loyalty and keep their customers coming back for more. Simon discusses the issue of how brands should take care of their reputation. He says: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take […]
27 March 2017 · Igniyte
In the Press
As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment. Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than […]
10 February 2017 · Igniyte
In the Press
Managing franchises has always been a challenge. On one hand, entrepreneurs have scope and freedom to run a business already attached to a successful, well-known brand name. While brands, on the other hand, can impose a wealth of restrictions. This includes personalisation and differentiation, making it harder for individual franchisees to get to know their […]
10 February 2017 · Igniyte
In the Press
Industry publication PR Moment recently questioned a range of marketing experts. This included Igniyte Head of Client Services Roz Sheldon. She spoke on the trends that could shape PR in 2017. Roz discussed how shifts in consumer social media practises, could make it harder for brands to engage in online conversations this year. Roz explained: “Social media used […]
13 January 2017 · Igniyte
In the Press
In its annual look-ahead, Prolific North looks to Northern experts, such as Igniyte, working across a range of industries to get a first-hand view of what we can expect to emerge in the way of trends, techniques and features in the next 12 months. Hence,they took the thoughts of 16 experts across different industries. The […]
22 December 2016 · Igniyte
In the Press
In line with its end of week round-up of top stories, PR Week has noted Igniyte’s Christmas party research in a recent edition of Flack on Friday. The survey took in the views of British professionals across eight different employment sectors and investigated their Christmas party habits. The findings looked at people’s history of behaviour […]
9 December 2016 · Igniyte
In the Press
In a recent feature looking at the evolution in rating’s culture, Marie Claire looked at these changes. It examined how our ratings culture has shifted with new technology. Looking at how consumer to business reviews are common place, the article factors in Igniyte’s 2014 Business of Reviews Report which highlighted that 30 per cent of UK […]
1 December 2016 · Igniyte
In the Press
As Christmas looms closer, the Glasgow Evening Times recently ran a story based on the findings from our Christmas party research. The study reported – amongst other things – that a quarter of Scottish responders said they were apprehensive about their work’s festive get together weeks before the actual event. The findings showed good reason […]
29 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk has reported on Igniyte’s Christmas survey which reveals the unfortunate pit-falls of the holiday season for British workers. The highlights of the study show that, with the help of alcohol, one in three employees flirted with their colleagues. Furthering this, another quarter have made a move and kissed a co-worker. With most people now […]
28 November 2016 · Igniyte
In the Press
An Igniyte Christmas parties survey found that over a quarter of Scots believed they’d say (or even do) something they’re likely to regret the following day. From the one in eight who have pulled a sickie the following day after over indulgence to the third of people who have flirted with colleagues in the past, […]
28 November 2016 · Igniyte
In the Press
With the festive season soon upon us, Igniyte has released fresh findings about worker’s Christmas party habits, which were reported in City AM. The study found that, with plenty of booze flowing, one in three employees have flirted with their colleagues. A gung-ho one in four went further and kissed a co-worker. What This Means […]
26 November 2016 · Igniyte
In the Press
Igniyte Managing Partner Simon Wadsworth wrote for Marketing Tech this week to discuss the critical points and factors in maintaining a positive online reputation in the digital age. Among the subjects addressed was Igniyte’s 2014 Business of Reviews report. This highlights the rising concerns of managers about how online reviews can have a direct impact […]
23 November 2016 · Igniyte
In the Press
Reputation is a factor for all businesses – regardless of their size. Because of this, Igniyte has recently worked with Small Business to look at the challenges facing British SME in the technological age and how businesses can work to overcome these. From reviewing where your brand appears online, to ensuring your team is well […]
21 November 2016 · Igniyte
In the Press
Following runaway teen Arthur Heeler-Frood’s safe return home this month, The Guardian contacted Igniyte’s head of client services Roz Sheldon for her thoughts on how this wealth of press coverage may affect his online reputation in years to come. Commenting Sheldon said: “The EU’s ‘right to be forgotten’ only extends to removing information in breach […]
16 November 2016 · Igniyte
In the Press
Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews. With unmoderated review sites and forums rising, it is becoming increasingly difficult to manage reviews directed at your business. In line with this, almost 19 per cent of those taking part in the research said […]
26 October 2016 · Igniyte
In the Press
Simon Wadsworth states: “In a world where online comments, posts and bad reviews are constantly gaining in significance, firms must find ways to monitor and where necessary, tackle, damaging content.” Talking to Business Matters Magazine, Simon reveals just how damaging bad reviews can be for a business. Seventy-nine percent of British firms feel that online […]
12 October 2016 · Igniyte
In the Press
The rise of Internet trolls has come at a price for many businesses as some are using online review sites and forums to write negative comments about certain companies. Knowing how to respond to such reviews has been a common issue for many firms with some believing that no response is best, whilst others have […]
12 October 2016 · Igniyte
In the Press
Ever wondered what a week looks like for the managing director of a company? Igniyte’s Managing Director Simon Wadsworth gives an insight into what his regular Monday to Friday looks like. Simon’s week started off with some new business meetings surrounding Google’s legal facilities. This is a big part of what we do as Igniyte […]
11 October 2016 · Igniyte
In the Press
Business News Daily (BND) featured Igniyte in its recent review of the Best Reputation Management Services of 2016. BND examined a wide selection of reputation management services while compiling these rankings, before narrowing down the list. The online marketing publication prioritised openness and transparency in their selection criteria, also examining whether each company specialised in […]
23 September 2016 · Igniyte
In the Press
The Times recently ran a piece on how UK businesses can turn negative online comments to their advantage. The Times cited Igniyte’s Marketing research showing that, last year, malicious online comments were a major problem for over half of UK businesses. Marketing Strategies However, bad publicity can actually be useful as a marketing tool. The […]
9 September 2016 · Igniyte
In the Press
Online consumer reviews are becoming increasingly important for UK businesses. Fresh Business Thinking recently drew upon an Igniyte-commissioned study to illustrate this point. Nearly a third of firms we polled devoted £20,000 on average to dealing with negative online feedback per year, with nearly a fifth investing around £30,000. In this digital world, Fresh Business […]
9 September 2016 · Igniyte
In the Press
Prolific North reports that Igniyte starred in a 5STAR’s online trolling documentary Sex Lies and Trolls: Going Viral. The show documented their efforts to help MMA fighter Alex Reid, a victim of online trolling, revitalise his image. Speaking out, Igniyte Managing Partner Simon Wadsworth commented “We were keen to work with Alex to develop his […]
9 September 2016 · Igniyte
In the Press
Igniyte’s Managing Director, Simon Wadsworth recently spoke to Prolific North, a leading regional jobs hub, about the launch of the Igniyte’s Online Reputation Index. This recently released platform is designed to change the way we assess online reputation. The Index draws on a range of factors to rank a person’s, business’ or brand’s reputation. It […]
21 July 2016 · Igniyte
In the Press
Igniyte Managing Director Simon Wadsworth recently spoke to US news agency Bloomberg about what comes next for Google, as anti-trust complaints against the world’s largest search engine in Europe continue to mount. Recently, European Union anti-trust regulators lodged two additional “statements of objections” against Google, which is owned by parent company Alphabet Inc. In these […]
15 July 2016 · Igniyte
In the Press
Hotel, travel and hospitality news site 4 Hoteliers has reported on our latest research into which factors pose the biggest threat of a PR crisis. UK workers feel that the biggest PR crisis threat comes from higher management teams (40%). Our research also finds that lapses in online security are a significant concern for managers, with […]
27 May 2016 · Igniyte
In the Press
A bid has been put in for US agrochemical firm Monsanto by German pharmaceutical and chemicals organisation Bayer. This is despite raising reputational issues. Reputation Bayer-Monsato American news broadcaster CNBC spoke to Igniyte with regards to the potential impact this deal could have on Bayer’s reputation. Managing Director Simon Wadsworth commented: “Monsanto has poor reputation […]
27 May 2016 · Igniyte
In the Press
Did you know that one in four marketing and advertising firms does not have a crisis communication plan in place? PR Week reported the findings from our research revealing just how unprepared certain sectors are should a crisis hit. Earlier this year, Igniyte conducted research into eight different sectors and over 500 managers. This was […]
20 May 2016 · Igniyte
In the Press
Corporate communications and stake holder relations publication, Communicate Magazine has featured Igniyte’s research from our Protecting Company & Executive Reputation guide. Communicate Magazine focused on the statistics surrounding where a PR crisis is most likely to come from. Overall, 40% of managers believed that a PR crisis is most likely to come from higher management […]
20 April 2016 · Igniyte
In the Press
Australian business-to-business agency and specialist in the marketing of ‘intangible products’ Market Expertise included our research in their recent article discussing the removal of gag clauses and the implications this may have on businesses. Featuring our research, Market Expertise highlight that negative online reviews cost one in five UK companies up to £30,000 to amend. […]
20 April 2016 · Igniyte
In the Press
Online business resource Fresh Business Thinking has covered Igniyte’s research into how prepared UK companies are should a PR crisis hit. Their article outlines the key findings from our research conducted in February 2016. Here at Igniyte we, commissioned research into the views of over 500 managers within eight different sectors into PR crises with […]
12 April 2016 · Igniyte
In the Press
Australian marketing community website, Marketingmag.com.au feature Igniyte’s research within their article discussing whether removal of the gag clause will endanger a company’s reputation and outline how businesses can deal with online reviews. There is a common misuse use of the gag clause as a means for online reputation management. With the possibility of the proposed Consumer […]
11 April 2016 · Igniyte
Reports
Unlike a printed newspaper; online news, comments and social posts can last forever. In an age where information is shared online in an instant; individuals and companies are now finding that personal data, comments and articles are stored indefinitely and published online for the world to see. Protecting company & executive reputation is more important […]
23 March 2016 · Igniyte
In the Press
Popular business publication Real Business has featured Igniyte’s research revealing the UK’s behaviour at office Christmas parties, and how they feel about this year’s office festive bash. The article details our findings that 30% of UK employees admitted flirting with a colleague at an office Christmas party, one in four have kissed a colleague, and […]
10 December 2015 · Igniyte
In the Press
The Independent has covered Igniyte’s research on employee behaviour at office Christmas parties – including the finding that 1 in 4 UK employees are planning on drinking less at this year’s work festive bash for fear of embarrassing themselves. The article looks at what could potentially go wrong at your office Christmas party this year, […]
4 December 2015 · Igniyte
In the Press
Popular business publication City AM has featured Igniyte’s research revealing how UK employees behave at their office Christmas parties, and how they were planning to behave that year. The research – on over 1,000 UK employees across eight different sectors – revealed that one in four are planning to “drink less” at this year’s office […]
30 November 2015 · Igniyte
In the Press
Igniyte’s research into how employees behave at their office Christmas parties has been featured in HR Magazine. The research looks into the past behaviour at office Christmas parties and how employees intended to behave that year. When the festive party season was just around the corner that year, take a look at how some UK workers […]
30 November 2015 · Igniyte
In the Press
Igniyte’s research into office Christmas party antics featured on London Loves Business, revealing that one in 10 UK workers were planning on telling a colleague they like them at their 2015 office Christmas parties. Igniyte’s study on over 1,000 employees in the UK across eight different sectors, revealed some interesting stats about how we behave at […]
30 November 2015 · Igniyte
In the Press
Recruitment Buzz has covered Igniyte’s latest research into office Christmas party behaviour which has shown that 1 in 4 UK employees vowed to “drink less” at their 2015 office festive event for fear of embarrassing themselves. The research – conducted on over 1,000 UK employees across eight different sectors – revealed some interesting statistics about […]
30 November 2015 · Igniyte
In the Press
Igniyte’s research revealing that 35% of UK employees don’t want to be friends with their managers on Facebook has been featured in Recruitment Buzz. The study was a look into the social media behaviour of employees and how much they allow their personal and professional social media use overlap. The research also revealed that 18% […]
16 November 2015 · Igniyte
In the Press
Econsultancy has featured Igniyte’s findings that Marketing & Advertising employees are most likely to allow their personal and professional social media lives to cross over. Econsultancy featured Igniyte’s research into the overlap of employees’ personal and professional social media lives. The study coincides with the release of Igniyte’s guide on Protecting Your Company’s Reputation From Employee […]
16 November 2015 · Igniyte
In the Press
Global Banking & Finance Review has published Igniyte’s research which found that the finance sector is the most judgemental of interviewers / interviewees based on what they find on their social media profiles. The research – which was carried out on 1,000 UK employees across eight different sectors – also found that the finance sector […]
16 November 2015 · Igniyte
In the Press
Igniyte’s research into the blurring lines of personal and professional social media behaviour was featured in a Real Business article; ‘British workers don’t want to befriend colleagues – at least not on Facebook’. Igniyte’s study revealed that a massive 35% of UK employees wouldn’t accept their manager as a ‘friend’ on Facebook, and a further 15% […]
5 November 2015 · Igniyte
Reports
Protecting company reputation from employee risk. In today’s transparent and immediate online world, there are a huge amount of channels for a company to consider and manage when trying to protect its reputation. With 70% of consumers surveyed for a Weber Shandwick report stating that they would avoid buying a product if they don’t like […]
26 October 2015 · Igniyte
In the Press
Igniyte has written for Real Business on the effect the new Modern Slavery Act will have on businesses, and why they need to take action immediately to comply. Failure to comply with the new legislation – which came into effect in October 2015 – will not only lead to a possible injunction, but it could […]
21 October 2015 · Igniyte
In the Press
Sky News invited Igniyte onto the Ian King business show to discuss the growing Volkswagen emissions-cheating scandal. With the ramifications of Volkswagen’s cheated diesel emissions test, the Volkswagen scandal made all the leading headlines. When news broke that 1.2 million cars in the UK could be affected, Sky News contacted Igniyte to get their expert thoughts on […]
1 October 2015 · Igniyte
In the Press
Igniyte have featured on PR Week with an opinion piece surrounding the Volkswagen scandal. Igniyte discuss the impact on the brand’s reputation and what they can do to limit the damage. Following news that the much-loved automotive brand, Volkswagen, has been misleading the public and authorities with fixed emissions tests, Igniyte has written an opinion piece […]
23 September 2015 · Igniyte
In the Press
With the Volkswagen scandal dominating the headlines, BBC Breakfast brought on Igniyte to explain what effect this could have on the brand’s reputation and what they should be doing now to make it up to customers. Alongside a spokesperson for What Car?, Igniyte was interviewed by a BBC Breakfast presenter on the impact the emissions […]
23 September 2015 · Igniyte
In the Press
Following a high-profile social media storm around Barrister Charlotte Proudman and her decision to ‘out’ solicitor Andrew Carter-Silk after he messaged her to say her LinkedIn profile picture was “stunning”; Igniyte was asked to comment for the Evening Standard. Esteemed solicitor Carter-Silk messaged Proudman through LinkedIn to say that her profile picture was “stunning” and […]
14 September 2015 · Igniyte
In the Press
Igniyte’s Business of Reviews research – which found that more than half of UK companies have been affected by online reviews – featured in Management Today’s article on an entrepreneur’s battle with TripAdvisor. Following the release of a Competition and Markets Authority (CMA) investigation report into online review sites, an entrepreneur – Georgina Nelson – founded […]
7 August 2015 · Igniyte
In the Press
Igniyte’s writes for top IT publication, Information Age, on the real financial costs of negative online reviews. Using statistics from Igniyte’s Business of Reviews report, the article details the true cost to UK businesses of dealing with negative reviews and malicious online comments. The article reveals how 33% of UK companies are allocating a budget of […]
7 July 2015 · Igniyte
In the Press
Technology publication, The Stack, has published the findings of the Competition and Markets Authority (CMA) investigation into fake online reviews and has used Igniyte’s contributing research. The Stack has reported on the initial investigation findings that reveals the main areas of concern: businesses writing or commissioning fake negative reviews; businesses writing or commissioning fake positive reviews; review sites […]
23 June 2015 · Igniyte
In the Press
Popular travel news site, Travel Daily News, has used Igniyte’s research to report on the Competition & Markets Authority (CMA) investigation into fake online reviews and paid endorsements. The CMA has released an initial investigation report into businesses in the UK writing or commissioning fake online reviews. The investigation launched in February 2015 and the […]
22 June 2015 · Igniyte
In the Press
The BBC asked online reputation experts, Igniyte, on the BBC Breakfast show to offer expert comments on the release of a new Competition & Markets Authority (CMA) investigation report. The report covered an investigation the CMA launched in February 2015 into fake online reviews and paid endorsements. The CMA asked Igniyte to help them in […]
19 June 2015 · Igniyte
In the Press
Marketing Magazine has referenced Igniyte’s Business of Reviews research in an article covering the Competition & Markets Authority (CMA) investigation report into fake reviews. The article looks at the impact fake reviews and paid endorsements are having on businesses – especially those within the hotel and hospitality industry. It references Igniyte’s Business of Reviews research […]
19 June 2015 · Igniyte
In the Press
Igniyte featured on Share Radio’s Morning Money programme to talk about how bad online reviews are affecting UK businesses. Following our research into the real business cost of online reviews and forum posts, Igniyte was interviewed on the effect of bad reviews to businesses and the importance they hold for a good brand reputation. They commented […]
3 June 2015 · Igniyte
In the Press
Market research and consumer insight news website, Research Live, covered Igniyte’s latest research on the Business of Reviews, which revealed that 51% of UK businesses have been affected by online reviews in the past year. The research, commissioned by Igniyte and conducted by OnePoll, surveyed 1,000 UK business owners or higher managers on the effect of […]
1 June 2015 · Igniyte
In the Press
The Business Reporter has published some of the key findings from Igniyte’s latest research on how online reviews have affected UK businesses. The paper, distributed with The Daily Telegraph, The Sunday Telegraph and City A.M. has reported on Igniyte’s findings from our Business of Reviews report, including the discovery that more than half of the […]
1 June 2015 · Igniyte
In the Press
National UK newspaper The Telegraph has published Igniyte’s Business of Reviews research revealing that negative online content and reviews online reviews are costing one in five British businesses more than £30,000 a year. The detailed article describes how our research finds that most UK business owners – 75% – admit that online reviews are very […]
1 June 2015 · Igniyte
Reports
A report published by Igniyte looks into the real cost of online reviews to businesses in the UK. Business owners and higher managers from 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their businesses financially, but also in terms of reputation. The findings suggest that unsubstantiated reviews […]
22 May 2015 · Igniyte
In the Press
Igniyte wrote an expert article for popular brand marketing publication, Brandwatch, on the importance of having an online review strategy. They stressed the importance of brands and companies having a solid review strategy in place and being proactive in managing their online reputation, rather than waiting until a crisis hits. Quoting exclusive data on UK […]
21 May 2015 · Igniyte
In the Press
Finance magazine, Pay, interviewed Igniyte’s Managing Director, Simon Wadsworth, on cleansing, controlling and curating your online presence. Simon stated that around 90% of the work that Igniyte does is in reaction to a situation or an issue, most companies and individuals aren’t already monitoring their online presence. When it comes to proactive online reputation management, Simon […]
21 May 2015 · Igniyte
Reports
Research commissioned by Igniyte looks into the real cost of reviews online to businesses in the UK. 1,000 companies across the UK were surveyed to find out how conversations online were impacting on their business financially, and in terms of their reputation. The findings – illustrated here, suggest that unsubstantiated reviews and forum posts, trolling, and […]
24 April 2015 · Igniyte
In the Press
In light of the ‘Chessington case’, in which Dr Peter Cave launched a concerted campaign against Chessington World of Adventures, criticising the theme park’s safety record, CorpComms explores how to respond to online attacks. In the article, Simon Wadsworth, managing director of Igniyte, highlights the importance of being positive online and explains how Igniyte helps […]
28 January 2015 · Igniyte
Reports
Teenage privacy: Managing your teenager’s personal information online We all want the best for our children, and maintaining a positive digital profile is essential for a generation who have grown up using the web. But when it comes to helping teenagers find their way in the online world, it can be hard for parents to […]
22 January 2015 · Igniyte
Reports
How do you keep today’s tech-savvy young people safe, while allowing and encouraging them to enjoy the benefits of engaging across social media? The online safety of young people matters. What steps can you take to help your teenagers create the online CV and presence employers and admissions tutors are increasingly looking for? Igniyte’s ‘Young […]
21 January 2015 · Igniyte
Reports
The growth of the Internet, social media, review sites and online forums has had a fundamental impact on organisations across the world. The systems we use to run our businesses have allowed us to make processes more efficient, saving us time, money and resources. However, an increasing reliance on electronic media has exposed companies to […]
14 December 2014 · Igniyte
Reports
Personal reputation management – a guide The Internet started its life as an open research tool, and therefore privacy of information was less important than the need for information to be readily available and searchable. Whilst in the early days the content was predominantly text, today, images and video are shown in search results. A […]
14 December 2014 · igniyte
In the Press
Igniyte discuss the Daniel Hegglin story on Sky News. Daniel Hegglin, a UK businessman and former Morgan Stanley banker, who took Google to court in a bid to prevent anonymous and malicious online posts about him appearing in search engine results, has finally reached a settlement. When Daniel Hegglin decided to Google himself, he discovered […]
24 November 2014 · Igniyte
In the Press
Igniyte featured in an article for the Communicate Magazine, Dark Arts: defending against reputational harm, defamation and online libel requires skill and artistry. Defending a brand’s reputation can be something of an art. Defending a reputation online is akin to battling the dark arts. Each time a safeguard is put in place, those intending to […]
14 November 2014 · Igniyte
In the Press
Radio 4 have contacted Igniyte to discuss the Right to be Forgotten ruling on Google. The program is called The Report and will air at 8pm (GMT) on 18 September 2014. The focus of the program is about why thousands upon thousands of people have contacted Google and submitted removal requests to have unwanted and negative content removed […]
17 September 2014 · Igniyte
In the Press
Igniyte featured in an article for the Telegraph, the downside of digital: coping with negative feedback. The article explores the effect that negative content online has on corporate reputation. Specifically, it goes on to highlight how British bosses have suggested that dealing with said content is their most prevalent business concern, with one in three […]
6 August 2014 · Igniyte
In the Press
Igniyte’s director Simon Wadsworth featured in the Irish Times in Netfix: cleaning up your reputation online, exploring the right to be forgotten. Online Reputation Management Has Become More Popular in Light of Right to be Forgotten Ruling Recently, the Irish Times featured an article exploring the popularity of online reputation management. Notably, this has surged […]
1 August 2014 · Igniyte
In the Press
This week marketing publication Brandwatch turned to Igniyte for an article exploring the need for a great reputation to maintain a great brand. Great Brands are built on a Great Reputation The article, titled ‘Great Brands are Built on Great Reputation,’ explored how great brands can maintain the great reputation they sorely need to promote […]
13 June 2014 · Igniyte
In the Press
This week marketing magazine PR Week published an article analysing how to tackle SEO. The article tackled a range of concerns on how to navigate the complex minefield of SEO in an increasingly diverse industry. PR Week turned to Igniyte when exploring the issue of SEO in managing your online reputation. The article itself was […]
16 February 2014 · Igniyte
In the Press
Since Igniyte was founded in 2011 it has grew and grew in interest, with more people inquiring about the services we offer every day. Whilst the internet is uncensored there will always be a demand for online reputation management and Igniyte’s founder and director Simon Wadsworth explains why this demand is growing. Simon talks to […]
12 November 2013 · Igniyte
In the Press
Igniyte was asked to be featured in the Financial Times today in their Management section. The article focuses on the type of work Igniyte undertakes and the day-to-day roles carries out. Our clients are all pretty diverse, both in terms of the sectors they work in and in terms of whether they are individuals or […]
14 October 2013 · Igniyte
In the Press
Igniyte have been involved in Channel 4’s Data Baby project that looked into how much data could be found online about an individual. With an individual’s privacy rights being a hot topic right now and with the recent Prism spying scandal, Channel 4 set out to create a fictitious person and with Igniyte’s help, created […]
9 August 2013 · Igniyte
In the Press
Igniyte’s research on online reputation management has been used in a feature in The Times newspaper.
30 July 2013 · Igniyte
In the Press
Igniyte has been featured in Business Matters Magazine in which we explain Why online reputation management is essential SEO optimisation tool for businesses & brands. The article looks at how Search Engine Optimisation has changed and why businesses need to be increasingly concerned at managing online reputation. The article focuses on giving advice on how best […]
29 July 2013 · Igniyte
In the Press
Igniyte’s Simon Wadsworth spent a day helping out The Guardian’s Tim Dowling look into his Online Reputation Management. For the article Search Me – Online Reputation Management Igniyte took Tim through his own reputation as seen on Google’s search results. The time spent with Tim allowed us to take him through the process of evaluating his own […]
24 May 2013 · Igniyte
